On the surface, the largest hotel firms should be standard bearers for corporate citizenship. After all, they make their money introducing guests to new cultures and pristine landscapes, so they have an interest in preserving the environment and supporting the local community. They spend billions each day on heating and water, and as the ubiquitous notes in hotel bathrooms urging us to save our towels can attest, they are acutely aware of the need to conserve these resources and reduce that cost. Like all consumer brands, they know the reputational risks of entanglement in labor or human rights abuse.
In the lodging world, green has gone mainstream. Once chided for being wasteful, the big hotel chains are now constantly trying to one-up each other with smart eco-design upgrades and stringent water and energy conservation policies.
European shares ended strongly for the second straight session on Wednesday, with a key benchmark hitting its highest closing level in two weeks, but volume was stifled by a U.S. holiday.
French hotel group Accor SA on Wednesday announced further shake-up, including a strategic review of the Red Roof Inn chain in the U.S. and a significant expansion in emerging markets, as it unveiled a forecast- beating 54% rise in first-half profit.
In an effort to take out the pain of waking up, hotels are introducing simpler alarm clocks designed to be more user-friendly, according to a published report Monday.
Accor, Europe's biggest hotel group, ventured into uncharted waters on Friday by buying a near 30 percent stake in holiday village operator Club Mediterranee for 252 million euros ($303.6 million).
On the surface, the largest hotel firms should be standard bearers for corporate citizenship. After all, they make their money introducing guests to new cultures and pristine landscapes, so they have an interest in preserving the environment and supporting the local community. They spend billions each day on heating and water, and as the ubiquitous notes in hotel bathrooms urging us to save our towels can attest, they are acutely aware of the need to conserve these resources and reduce that cost. Like all consumer brands, they know the reputational risks of entanglement in labor or human rights abuse.
In the lodging world, green has gone mainstream. Once chided for being wasteful, the big hotel chains are now constantly trying to one-up each other with smart eco-design upgrades and stringent water and energy conservation policies.
European shares ended strongly for the second straight session on Wednesday, with a key benchmark hitting its highest closing level in two weeks, but volume was stifled by a U.S. holiday.
French hotel group Accor SA on Wednesday announced further shake-up, including a strategic review of the Red Roof Inn chain in the U.S. and a significant expansion in emerging markets, as it unveiled a forecast- beating 54% rise in first-half profit.
In an effort to take out the pain of waking up, hotels are introducing simpler alarm clocks designed to be more user-friendly, according to a published report Monday.
Accor, Europe's biggest hotel group, ventured into uncharted waters on Friday by buying a near 30 percent stake in holiday village operator Club Mediterranee for 252 million euros ($303.6 million).
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