Trent Northcutt, 42, a corporate executive in New York City, had been suffering from lower back pain and leg pain for about three years, to the point that he was "cautious about picking up the simplest thing," he remembers.
BOSTON -- Deron Williams sat on a metal chair Tuesday thumbing at his phone in the basement of a downtown gym. His back had locked up on him. His left calf was badly bruised and his hamstring was tight.
According to a 2008 study from the University of Washington, expenses related to back and neck pain have increased to more than $80 billion a year, but functional disability and work limitations do not seem to be improving. In other words, patients are spending money on prescription pain medications, surgery and MRIs and other imaging studies on a problem that, in most cases does not require a doctor's care. Most patients would do just as well by waiting, exercising or taking over-the-counter pain medications before visiting the doctor.
The guys from HBO's comedy series "Entourage" have it pretty good. Lounging by the pool every day, buying (and selling) movies, last-minute trips to Vegas, driving luxury cars, private jets with Kanye West to Cannes, France ... no big deal.
In April 1993, Britt Harwe, of Wethersfield, Connecticut, was in a good place in her life. She was 26 years old and married to a wonderful guy, and they had a daughter, Caitlin, who was just about to turn 2. She had a job she loved, too. As a customer-service representative at an insurance agency, she'd spend long hours with a phone cradled between her neck and shoulder. So when she woke up one morning with an extremely painful stiff neck, she wasn't surprised -- just a little concerned. "I wanted to get it taken care of right away because I didn't know if I'd be able to work or take care of my daughter," she says.
Dear FSB: We are a SaaS (software as a service) company that delivers a fully integrated practice-management system for chiropractors. However, we are are on a very tight budget and we are struggling with our marketing and sales. Can you give me any insight into how to create a direct campaign that will get doctors' attention?