When Christine Saunders saw her Southern California floral design company's revenue dip last fall as the economy sputtered, she realized that creating products for do-it-yourself brides might spur sales. But the owner of The Spiraled Stem Floral Design didn't want to carry the expense and burden of treading into this unfamiliar market alone.
Over the decades, I've interviewed dozens of automotive engineers; engine engineers, transmission engineers, chemical engineers, tire engineers, etc. But never have I interviewed an engineer quite like Ford's Cristina Rodriguez.
The government is urging owners of 5 million recalled Ford vehicles to bring them to dealerships to repair a cruise control switch system that has been tied to engine fires
Ford Motor Co. surprised Wall Street on Thursday with a $100 million profit in the first quarter as strong results from Europe and South America helped offset the impact of a slumping U.S. economy that cut car and truck sales in its main market
What makes a Ford a Ford? The question is simple, and a 105-year-old company should know how it wants its cars to look, feel, and drive: the resistance in the steering wheel, the spring in the seats, the rumble from the exhaust. But Ford is still struggling to find an answer. So on a blustery spring morning, CEO Alan Mulally and 25 top executives from the United States and Europe meet at a test track near company headquarters in Dearborn, Mich., to tease that question out, one component at a time.
When Christine Saunders saw her Southern California floral design company's revenue dip last fall as the economy sputtered, she realized that creating products for do-it-yourself brides might spur sales. But the owner of The Spiraled Stem Floral Design didn't want to carry the expense and burden of treading into this unfamiliar market alone.
Over the decades, I've interviewed dozens of automotive engineers; engine engineers, transmission engineers, chemical engineers, tire engineers, etc. But never have I interviewed an engineer quite like Ford's Cristina Rodriguez.
The government is urging owners of 5 million recalled Ford vehicles to bring them to dealerships to repair a cruise control switch system that has been tied to engine fires
Ford Motor Co. surprised Wall Street on Thursday with a $100 million profit in the first quarter as strong results from Europe and South America helped offset the impact of a slumping U.S. economy that cut car and truck sales in its main market
What makes a Ford a Ford? The question is simple, and a 105-year-old company should know how it wants its cars to look, feel, and drive: the resistance in the steering wheel, the spring in the seats, the rumble from the exhaust. But Ford is still struggling to find an answer. So on a blustery spring morning, CEO Alan Mulally and 25 top executives from the United States and Europe meet at a test track near company headquarters in Dearborn, Mich., to tease that question out, one component at a time.
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