Should you put your money where your heart is? Let's say you agree with Al Gore about global warming - or, on the other hand, you feel that the biggest threat to our society is the corrosion of traditional values.
Uneasy rests the head that wears a halo, it seems. Consider the recent struggles of socially responsible mutual funds, which usually seek out companies with progressive labor practices and product lines that don't pollute or kill.
In a world full of vice and guilty pleasure, investors can rest assured that when it comes to their investments, at least there's one area in their lives where having a conscience can produce hefty returns.