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Three time BMX World champion Shanaze Reade tells CNN why her sport will be exciting at the Olympics.

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SI.com: Tim Tuttle: James Stewart hopes Joe Gibbs can help him reach the next levelupdated: Fri Jan 06 2012 14:54:00

Joe Gibbs sold James Stewart on joining his JGRMX team last October by showing a personal interest, convincing him the technology from his Sprint Cup operation could be used to build a better motorcycle than the competition and offering a five-year contract with the opportunity to move into a NASCAR program in the future.

SI.com: Brant James: Motocross legend cautions that jump to NASCAR can't be rushedupdated: Thu Oct 27 2011 17:12:00

It would be NASCAR's dream race in many ways: Ricky Carmichael, Travis Pastrana, James Stewart on the grid of the Daytona 500, legions of 18-to-39-somethings huddled around televisions and smart devices, breathlessly watching this triumvirate of motocracy as it prepared to compete in Sprint Cup's premier event. Oh, the brand new merchandise they would be wearing. Oh, the loyalty for their new sport of choice bursting from their young and impressionable hearts as they follow their motocross/supercross/action sports heroes loyally to their new vocation.

Fortune: James Stewart's extreme motocross successupdated: Tue Oct 11 2011 12:39:00

James "Bubba" Stewart isn't the first athlete to make more in endorsements than he does in winnings. But few have taken it to this extreme: At 25, Stewart is the titan of motocross, where championship races bring purses of $12,000 or less -- and yet he takes in $10 million a year in endorsements.

Surfing legend shares lessons in lifeupdated: Tue Aug 30 2011 06:01:00

Walking on the white sands of Durban beach, with South Africa's powerful waves towering in front of him, surfing icon Shaun Tomson feels right at home.

The spiritually of the surfupdated: Tue Aug 30 2011 06:01:00

South African pro surfer Shaun Tomson tells CNN about his spiritual experience on the waves.

SI.com: Dustin Long: Travis Pastrana looks to make waves at X Games, NASCAR debutupdated: Mon Jul 25 2011 14:44:00

Travis Pastrana does not look back. There's no need. YouTube catalogs his triumphs and failures. He also does not look ahead except to recite his exhausting schedule. Pastrana's focus, instead, is elsewhere.

Skaters train 'illegally' for growing sportupdated: Fri May 13 2011 13:20:00

Downhill long-board skateboard racing is making a comeback in the United States. It's considered a gravity sport along with downhill luge racing. That's when skateboarders lay down on their long boards and race downhill. But in this downhill skateboard racing revival, the skaters are standing up.

SI.com: Tim Tuttle: Led by Ryan Villopoto, Supercross field is deeper than ever in 2011updated: Wed Mar 09 2011 13:07:00

In 1972, rock concert promoter Mike Goodwin tried something that had never been done by bringing motocross -- a European form of motorcycle racing that was just starting to gain a foothold in the U.S. -- into a stadium. He called it the Super Bowl of Motocross, an appropriate title considering it was run in the Los Angeles Coliseum, the site of the first Super Bowl.

SI.com: Brant James: Carmichael, Pastrana among action sports stars trying out NASCARupdated: Fri Mar 04 2011 13:22:00

Ken Block was lounging on the balcony of a pleasantly elegant hotel in northern France, enjoying a view of rolling hills and vineyards while resisting the urge to theorize how fast he could rip through them in a rally car. In a day he and Ford would unveil his entry for the World Rally Championship, officially making him the first American to compete full-time in at the highest level of the ultra-popular, ultra-difficult off-road racing circuit.

Skateboarding passion bridges culturesupdated: Wed Jan 05 2011 10:47:00

Teens in the U.S. donate skateboards to their Cuban counterparts. CNN's Patrick Oppmann reports.

American brings skateboarding diplomacy to Cubaupdated: Wed Jan 05 2011 10:47:00

Rene Lecour's plan started out simple: Take his son on a skateboarding trip to someplace "epic."

More than just a skateboarding schoolupdated: Wed Jan 05 2011 02:34:00

A skateboarding school in Afghanistan offers more than an escape into sport for youth. CNN's Arwa Damon reports.

Skateboard school ramps up Afghan dreamsupdated: Wed Jan 05 2011 02:34:00

The girls come tumbling through the door giggling and shrieking with excitement. They dash towards the neatly stacked shoes, knee guards, helmets, and skateboards.

SI.com: Tim Tuttle: Rider Dungey looks to prove himself with second Supercross titleupdated: Thu Dec 30 2010 12:51:00

American racing produced few surprises in 2010. Jimmie Johnson won the Sprint Cup for the fifth consecutive year, Dario Franchitti took his second straight Izod IndyCar title, Scott Pruett and Memo Rojas drove Chip Ganassi Racing's Daytona Prototype to the Grand-Am Rolex Sports Car crown, Gary Brabham and Simon Pagenaud won LMP in ALMS, John Force had his 15th championship in NHRA Funny Car and Larry Dixon his third in Top Fuel.

SI.com: Brant James: Rally racer Tanner Foust talks about the sport's future in the U.S., moreupdated: Tue Dec 07 2010 15:17:00

HOMESTEAD, Fla. -- Tanner Foust was picking at the edges of the blue table cloth inside the hospitality tent Saturday morning at Homestead-Miami Speedway. He sat, nearly anonymous, in the shadow of 15-time NHRA champion John Force, who was holding court near the coffee pumpers.

Hard-core Jersey surfers in 'Dark Fall'updated: Mon Oct 25 2010 10:11:00

Ice can't keep surfers out of the waves off the coast of New Jersey. Watch them ride in the documentary "Dark Fall."

Hardcore New Jersey surfer and survivorupdated: Mon Oct 25 2010 10:11:00

The cold has cleared the sunbathing crowds from New Jersey's beaches, yet the freezing temperatures won't keep some surfers out of the water.

SI.com: Brant James: Travis Pastrana's unconventional career could mark new era in motorsportsupdated: Thu Oct 07 2010 12:44:00

MT. WASHINGTON, N.H. - They had all stopped squinting toward the summit by now. There was nothing to see but rocks and clouds, nothing to do but try to find a spot where their phones could pick up a cell signal in this picturesque and remote sector of the White Mountains. The quiet, the wake in the energy field created when Travis Pastrana exited, stage up, was palpable. Almost unnerving.

SI.com: The Bonus: The Waveupdated: Thu Sep 09 2010 15:48:00

From THE WAVE: In Pursuit of the Rogues, Freaks, and Giants of the Ocean. Copyright © 2010 by Susan Casey. Published by arrangement with Doubleday, an imprint of The Knopf Doubleday Publishing Group, a Division of Random House, Inc.

Surf's up in Wyomingupdated: Mon Aug 09 2010 08:50:00

Land-locked surfers from Idaho, Montana and Wyoming gather at the Snake River to ride the river-driven waves.

Catch a wave in Wyomingupdated: Mon Aug 09 2010 08:50:00

A surfboard atop a vehicle, 700 miles from the nearest ocean, is your first clue that the surf's up in Wyoming.

CNNMoney: Turning abandoned shopping carts into salesupdated: Thu Jun 03 2010 09:49:00

From the first day he launched his online skateboard store in 2002, Mike Duncan faced a problem that has plagued retailers since the dawn of online shopping: abandoned shopping carts.

Surfing's dirty little secretupdated: Fri May 28 2010 13:26:00

One man is on a quest to turn the industry he loves into a green venture by using what some board makers throw away.

Recycling waste isn't a waste of time for surfboard form makerupdated: Fri May 28 2010 13:26:00

Joey Santley's flip-flops rhythmically clap as he strolls through San Clemente's surf ghetto, a cluster of boxy surfboard-making businesses.

Gaza surfers ride on wave of goodwill from Israelupdated: Thu May 13 2010 08:26:00

In Gaza, a handful of Palestinian men have found a way to escape temporarily from the hardships of life in their conflict-wracked home. They go surfing.

SI.com: Tim Tuttle: James Stewart chasing third Supercross titleupdated: Fri Jan 08 2010 17:22:00

James Stewart begins pursuit of his third Monster Supercross championship Saturday at Angel Stadium in Anaheim. Like Tiger Woods and Serena Williams, Stewart didn't set out to break down barriers by becoming the best black athlete in a particular sport. He was pursuing his dream and made it to the top, becoming arguably the most successful of his race in American motor racing history.

People.com: Warning: Shark Sighting at Celebrity Surf Beachupdated: Tue Oct 13 2009 11:28:00

Check out the 10-ft. great white cruising the bay where Matthew McConaughey and other celebs hang 10!

SI.com: Arash Markazi: Q&A with Ryan Shecklerupdated: Sat Aug 01 2009 21:46:00

HOLLYWOOD, Calif. -- Ryan Sheckler can't sit still. He paces back and forth inside the Roosevelt Hotel before sitting down for a moment and then getting back up.

SI.com: Arash Markazi: Thanks to Simpson, Conlogue, youth rules U.S. Openupdated: Mon Jul 27 2009 13:01:00

HUNTINGTON BEACH, Calif. -- Brett Simpson stared at the names scattered across the U.S. Open of Surfing bracket, which looked more like a Hall of Fame ballot than the field for the richest event in surfing history. There was Kelly Slater, Rob Machado, Andy Irons, Taylor Knox, Mick Fanning, C.J. Hobgood and Sunny Garcia -- winners of 15 combined world championships and the highest career earners in surfing history.

SI.com: Arash Markazi: A year after her historic upset, Manuel returns to U.S. Openupdated: Fri Jul 24 2009 13:12:00

HUNTINGTON BEACH, Calif. -- Malia Manuel seems out of place walking among the girls parading around in thongs at Surf City, USA, fawning over every hulking surfer who walks past them. She smiles at the scene, her head hidden under a hat as she walks towards the shore unnoticed, like a Hollywood starlet in disguise while sneaking into her own summer blockbuster.

SI.com: Arash Markazi: Future of American surfing lies in familiar-looking trio of young talentupdated: Thu Jun 25 2009 21:07:00

The sun has yet to peak over the mountains that line the Playa de las FAE, a secluded beach on the Ecuadorian Air Force base in Salinas known for its long waves. Sitting on a bus carrying them through dirt streets to the breaking shores are Kolohe Andino, Connor Coffin and Evan Geiselman, three 15-year-old surfers from different parts of the country that are collectively being hailed as the future of American surfing.

Microsoft will make Xbox games without controllersupdated: Mon Jun 01 2009 17:22:00

Microsoft Corp. on Monday unveiled its answer to the Nintendo Wii.

SI.com: Arash Markazi: Surfing's next star ready to shineupdated: Sat May 02 2009 10:03:00

SAN CLEMENTE, Calif. -- Surfers are often judged by their ability to ride waves from the fronstide and backside, which seems like a good starting point in understanding one of the sport's rising stars.

New eco-surfboard hopes to catch wave of popularityupdated: Fri Mar 27 2009 00:23:00

An environmentally-friendly surfboard has taken to the waves after five years in development.

SI.com: Brant James: Starting over with the Greatest Of All Timeupdated: Wed Mar 18 2009 12:55:00

The Greatest of All Time is utterly consumed by the bear trap of a lawn chair. Delana and Kevin Harvick, each sitting nearby and pampering some sort of lap dog, gesture toward the television tucked into the ribs of their motor coach.

5 championship surf spotsupdated: Wed Feb 25 2009 14:12:00

For pro-surfers like nine-time world champion Kelly Slater, flying from continent to continent looking for the perfect wave seems like a freewheeling lifestyle, but for amateurs, it requires careful planning.

SI.com: Tim Tuttle: Ex-motocross champion Carmichael's timed his entrance just rightupdated: Tue Jan 27 2009 14:48:00

Ricky Carmichael's nickname in motocross was "Goat", aka "greatest of all-time". He earned it in a spectacular career that included 15 American Motorcyclist Association titles in Supercross and outdoor national championships including two perfect 24-wins in 24-races seasons and led the USA team to four international Motocross de Nations titles. Carmichael even won gold at in two events at the X-games.

People.com: Tony Hawk and His Wife Have a Baby Girlupdated: Wed Jul 02 2008 15:17:00

The skateboarder and wife Lhotse welcome daughter Kadence Clover

People.com: World Champ Surfer Lisa Andersen Wedsupdated: Fri Jun 06 2008 10:14:00

The four-time gold medalist marries Tim Shannon, an amateur wave rider

FSB: Surfer Steve's excellent retail adventureupdated: Mon Mar 17 2008 14:50:00

It's the dead end of winter. Mountains of work need to get done. Economic uncertainty looms. It's been a long year - and it ain't even April yet.

SI.com: Arash Markazi: The best in surfing hold out for ultimate competitionupdated: Tue Dec 25 2007 19:09:00

OAHU, Hawaii -- "If I die, I die. I've lived a pretty good life" says Mark Healey, a 25-year-old big-wave surfer. "I can't argue with the boss."

Surf's not up at BA after board banupdated: Tue Nov 06 2007 18:19:00

As surfers try to catch a wave, British Airways is catching flak for banning surfboards in the baggage hold of its flights.

Airline bans surfboardsupdated: Tue Nov 06 2007 18:19:00

British Airways has issued a ban on all surfboards, canoes and javelins from its aircraft. ITN reports.

Time.com: British Airways: No to Surfersupdated: Tue Nov 06 2007 09:00:00

The self-proclaimed 'World's favorite airline' has upset the surfing community by banning surfboards from its aircraft

Get your game onupdated: Mon Oct 15 2007 09:33:00

CNN's Matt West talks to Nicole Lapin about the latest video games on the market.

Review: 'Skate' grinds on Tony Hawk's turfupdated: Mon Oct 15 2007 09:33:00

Skateboarding is all about cheeky defiance, which is exactly what Electronic Arts is sporting for going up against Activision's billion-dollar Tony Hawk skateboarding franchise.

Biography: Chris Hinesupdated: Fri Aug 31 2007 08:06:00

Chris Hines is a committed surfer and green campaigner who's set himself the task of clearing up surfing's dirty secret. With 750,000 non-degradable surfboards sold each year, and pro surfers going through a board a fortnight, the sport isn't as squeaky clean as its eco-friendly image might suggest. So Hines developed the Eco Board.

SI.com: Arash Markazi: Billauer hasn't slowed down since surfing accidentupdated: Fri Jul 27 2007 03:01:00

Jesse Billauer rolls into the Beverly Hills Hotel with a blonde bombshell by his side and immediately attracts everyone's attention as soon as he opens his mouth. The tanned surfer is telling his friends to hold on to their girlfriends tight or he just might nab them up before the night is done. His friends laugh but quickly tighten their grip on their significant others. They know Billauer too well.

Training for the Tour de Fearupdated: Tue Jul 10 2007 22:19:00

With six months to train for Europe's toughest mountain bike race, it should have been a simple journey from trembling sack of flab to whittle-thin cycling machine. It wasn't.

Skateboarding has Olympic backingupdated: Fri Jun 08 2007 15:58:00

The International Olympic Committee (IOC) is keen for skateboarding to become an official sport at the 2012 London Games.

Fortune: Patagonia: Blueprint for green businessupdated: Tue May 29 2007 10:31:00

"There is no business to be done on a dead planet."

Surf's up for New Zealander's wave designupdated: Sun Apr 01 2007 20:03:00

Most surfers with a favorite break only share it with their closest friends.

Skiing's 'Wild West' takes offupdated: Tue Mar 20 2007 11:35:00

Imagine skiing on untouched snow where chairlifts, queues and other skiers don't exist.

Q and A: Chris Hines interviewupdated: Thu Feb 15 2007 11:29:00

CNN caught up with Chris Hines in Cornwall, England to talk surfing, sewage and saving the world...

Beer cooler inspired waterproof MP3updated: Mon Jan 15 2007 10:54:00

Ask those who ride the waves, and they'll tell you surfing and music are like searing sun rays and cold beverages, wet suits and wakeboards, sand and sandwiches. They just go together.

Saving surfing: How physicists are invigorating the surfboard marketupdated: Wed Oct 11 2006 14:40:00

The surfboard industry is going nuclear -- and greening up in the process.

Shortcuts: Fake it as a surf dudeupdated: Tue Oct 10 2006 04:28:00

Shortcut to surfing

Tyrrell: The Guantanamo Fourteenupdated: Fri Sep 22 2006 17:27:00

A dozen or so representatives from the International Committee of the Red Cross are headed for our military detention center at Guantanamo Bay, Cuba, and frankly I am concerned for their comfort and possibly even their health. They plan to meet with detainees there, specifically the 14 terrorists who have been held in recent years at secret CIA facilities abroad. After those meetings will the members of the Red Cross delegation have access to showers, baths and possibly a sauna? I hope so.

Blue Hawaiiupdated: Thu May 25 2006 13:23:00

Hawaii's world-class waves, dazzling sea life and spectacular scenery make getting out on the water a goal for most visitors. Sunset magazine spoke with three islanders for an inside line on the best gateways to tropical adventure.

On the fast trackupdated: Fri Mar 17 2006 13:29:00

When Ray Petro started riding trails on his new mountain bike, he was looking for a way to keep in shape.

Helicopter gives ultimate ski-liftupdated: Fri Feb 24 2006 08:21:00

Oleg, Dmitri and Anton have come a long way from St. Petersburg, Russia.

Feuding skaters make peace, almostupdated: Wed Feb 22 2006 04:04:00

Figure skater Sasha Cohen produced a stunning performance on the ice when she shimmied and sashayed her way through the ladies short program. And there was a stunning performance off the ice too, when two U.S. speed skaters pretended they liked each other.

Speed Skatingupdated: Tue Jan 31 2006 07:24:00

Speed skating evolved in The Netherlands as far back as the 13th century, with skaters streaming across frozen canals to relay messages between cities. Races began in The Netherlands in the late 17th century, but the first international competition was not held until 1863, in Norway.

Snowboardingupdated: Tue Jan 31 2006 07:07:00

Snowboarding was born only 40 years ago, combining elements of surfing and skateboarding in an attempt to create a new and exciting winter sports activity.

Figure Skatingupdated: Tue Jan 31 2006 06:04:00

While skating in its most rudimentary form has been around for thousands of years, the sport of figure skating as we know it was developed with two great leaps forward in the mid-19th century.

FSB: Roll With Itupdated: Tue Nov 01 2005 00:01:00

When the weather turns Chilly, most mountain bikers push their bikes into the garage and keep them there until spring. For one biking devotee that wasn't good enough. Ray Petro, 39, a remodeling co...

FSB: Wave Makerupdated: Thu Sep 01 2005 00:01:00

In a recent issue of Transworld Surf, a trade magazine, Randy French was listed as the third-most-powerful person in the $4.5 billion industry. But if there were a list of the most controversial pl...

EW review: Color 'Red Eye' scaryupdated: Fri Aug 19 2005 11:35:00

What with terrorism anxieties, security snarls, flight cancellations, lost luggage, lost legroom, reduced meal service, and deadly Cinnabon calorie counts, air travel has never been more stressful.

Computer device makes big wavesupdated: Tue Jul 05 2005 09:02:00

Surfing might one day be as much a part of landlocked countries as it is in Hawaii, Indonesia and Australia, thanks to a click of a computer button.

Surfer: 'I've never seen a shark get that aggressive'updated: Sun Jun 26 2005 09:37:00

Tim Dicus was surfing about 200 yards off Florida's Panhandle on Saturday, when he heard the screams of a shark attack.

EW review: Hooray for 'Dogtown'updated: Fri Jun 03 2005 10:10:00

When the sullen and fearless blond teenage boys in "Lords of Dogtown" ride their skateboards, never pausing to think about anything that isn't directly in front of them, the movie joins them right on the pavement, racing forward with grungy velocity, showing us what the skaters are seeing and feeling as they ride along back alleys, dilapidated asphalt playgrounds, and any other available surface: a world of trash transcended.

Then & Now: Bethany Hamiltonupdated: Mon May 09 2005 09:42:00

Nearly two years ago, elite surfer Bethany Hamilton was attacked by a shark, losing her left arm and nearly her life. Today, the teenager is catching big waves once again on a specially designed surfboard, and she's written a book about her journey back to the water.

FSB: Best New Summer Sports Gearupdated: Sun May 01 2005 00:01:00

NRS Inflatable Kayak, $700 As a recreational boater in the 1960s, Bill Parks, then a university business professor, was disappointed by the low-tech kayaks he found. So he built a prototype and in ...

Second hit for surfers' paradiseupdated: Tue Mar 29 2005 04:10:00

The Indonesian island of Nias, where hundreds of people were killed in Monday's quake, is a popular destination with foreign and local surfers.

Divers embrace anti-shark deviceupdated: Mon Feb 21 2005 06:39:00

An Australian company has developed technology that intends to protect divers and surfers from being attacked by sharks while they are in the water.

The changing snow businessupdated: Mon Jan 03 2005 13:35:00

Once a skier's standard mode of transportation, the traditional incline lift faces competition in 2005, as alternative ski options emerge from beyond the backcountry.

Wave washes over surfer's dreamupdated: Mon Jan 03 2005 01:34:00

One of the more unusual survivors of the Asian tsunami is an Australian drawn to Aceh by its surfing, caught up in the wave that the whole world knows about.

Skateboarder crosses Australiaupdated: Fri Nov 26 2004 11:05:00

A German man has become the first person to cross Australia on a skateboard.

Fortune: The Pill Whose Name Goes Unspoken How do you sell painkillers to an entire generation of consumers hooked on body piercing and eupdated: Mon Sep 20 2004 00:01:00

Ask any parent--if you tell kids what to do, they're sure to do the exact opposite. Tylenol seems to have read that child-rearing chapter, because lately it has been acting like the coolest parent ...

CNNMoney: X-treme marks the spotupdated: Fri Aug 06 2004 12:45:00

Upstart extreme sports are getting all grown up.

Searching the seas for great wavesupdated: Thu Jun 24 2004 10:37:00

In Virginia Beach, Virginia, this week, a fishing trawler pulls into port. Not necessarily noteworthy, until you consider the mission the Indies Trader has been on.

Business 2.0: How Nike Got Street Cred The $11 billion company overcame its corporate image to win over the fiercely independent skateboardingupdated: Sat May 01 2004 00:01:00

When Ted Monney opened a new skateboard shop in Hollywood five months ago, he decided to stock it with a surprising line of skate shoes: Nikes. More than a few of his customers chided him about car...

Review: 'Jersey Girl' not quite good enoughupdated: Thu Mar 25 2004 15:26:00

Guess what? "Jersey Girl" is a whole lot better than "Gigli."

Snowboarder hurt in Letterman stuntupdated: Wed Feb 04 2004 20:29:00

A professional snowboarder was injured Thursday after falling 25 feet while performing a stunt outside the Ed Sullivan Theater in Manhattan where the "Late Show with David Letterman" is taped.

Aspen freestyle event goes strictly Big Airupdated: Sun Jan 25 2004 08:49:00

Aspen's longest running freestyle competition has received a facelift. Freestyle Fridays recently changed to a Friday Big Air competition, which kicked off December 28, 2003. The event will continue every Friday during February and March 2004.

Heli-skiing takes the country by copterupdated: Wed Jan 21 2004 09:12:00

The harsh chop of the helicopter blades cuts through the silence as the craft lifts away from a mountaintop in British Columbia, Canada.

Snowboarding: The latest thing going downupdated: Wed Jan 21 2004 09:11:00

The coolest things these days on America's ski slopes probably aren't the skiers, or even the snow-covered trails.

Fortune: My Idea Of Fun: Surfing Brian Grazer, Chairman, Imagine Entertainmentupdated: Mon Oct 06 2003 00:01:00

Surfing isn't fun unless it's dangerous. I got injured last Easter at my house on the north shore of Hawaii. I pulled my hamstring--tore it two inches off the bone. I'm still recovering from that. ...

Business 2.0: GM'S Race To The Future THE INSIDE STORY OF HOW THE WORLD'S BIGGEST AUTOMAKER CAME TO SEE THE HYDROGEN CAR AS ITS SALVATION--ANDupdated: Wed Oct 01 2003 00:01:00

On a rotating stage bathed in blue light, the vehicle looked otherworldly, like something from far in the future. It was called the Autonomy, and vaguely resembled a giant skateboard. The only feat...

FSB: The Brand Killer MOST ENTREPRENEURS CAN ONLY DREAM OF BEING ACQUIRED BY A GIANT LIKE BENETTON--BUT WHEN IT HAPPENS, IT CAN BE A updated: Wed May 01 2002 00:01:00

Some business disasters are so big you can actually hear them coming. This one sounded like a crack, followed by a gasp. The ugly noises first began in the fall of 1995; skiers checking out the new...

Fortune: Gm Rethinks The Car--Completely GM doesn't merely want to build a clean, green car. It aims to make one that you'll actually wanupdated: Mon Apr 15 2002 00:01:00

If you're willing to set aside for a moment the gigantic chicken-and-egg problem of where to get the hydrogen to run a new generation of efficient, nonpolluting hydrogen-powered cars, General Motor...

FSB: Extreme Entrepreneurs They spawned sports where they didn't exist. Now these guys are taking control of them, starting their ownupdated: Thu Feb 01 2001 00:01:00

For them, office hours are based on weather conditions. Seed-round funding comes from the money they've earned promoting other companies. More often than not, they conduct business not from behind ...

Fortune: Marketing From the Ground Up You don't have to be a big company to figure out how to reach the kids market. So updated: Mon Dec 18 2000 00:01:00

Robert Earl Wells IV likes to call himself the Martha Stewart of youth culture. God knows why. Perhaps it's because the 31-year-old marketing expert has hosted cooking segments with skateboarders a...

Fortune: Hang Looserupdated: Mon Nov 13 2000 00:01:00

I didn't tell my mother that I was going kitesurfing in Hawaii. I'm a grown man, yet when it comes to activities that might lead to massive reconstruction of expensive orthodontic work, I tend to k...

Fortune: Meet The Future It's your kids. The Millennial generation has grown up with prosperity, the Internet, divorce, and Columbine. Thupdated: Mon Jul 24 2000 00:01:00

In my spare time, I am an elected borough councilman in a tiny town near the Jersey shore, where recently the townsfolk debated whether we should build a skateboard park near the local soccer field...

Fortune: Cowabunga! Hop on and hang ten for a sunny, gnarly week of surf camp down Mexico way.updated: Mon Jul 10 2000 00:01:00

Israel "Izzy" Paskowitz has surfed thousands of waves, but the one he remembers most clearly is his first. On a Corky Carroll longboard, the 6-year-old and his father paddled out tandem-style into ...

Fortune: X Appealupdated: Mon Sep 28 1998 00:01:00

When Apple Computer announced plans to soft-pedal its Rhapsody operating system in favor of the forthcoming Mac OS X--pronounced "OS Ten"--we couldn't help but wonder, Why "OS X"? Apple spokesperso...

Money Magazine: WISE UP WHIZ PAST THOSE $339 IN-LINE SKATESupdated: Wed Mar 01 1995 00:01:00

Now that in-line skating is the sport of choice for about 16 million free-wheeling Americans, including the likes of Madonna and J.F.K. Jr., the number of model styles in this $250 million market j...

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