There's essentially three options for a tech venture outgrowing its startup days: Get big, get bought or go broke. Sensing hard times ahead, a growing number of entrepreneurs are casting around for suitors and a shot at door #2.
Virtually all smartphones now include a built-in GPS receiver to enable location tracking, but only 55% of U.S. smartphone owners have used their phone's GPS to help get local directions or recommendations.
Major retailers are entering the location game, offering users discounts for "checking in" on location based services like Facebook Places, Foursquare, and Gowalla during the busiest shopping day of the year.
When Josh Williams created Gowalla, the location-based mobile service that allows users to "check in" at hot spots and share experiences from the road, he was inspired by the Disney brand and dreamed of one day partnering with the company.