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Janine Benyus

If you're in need of inspiration for a design project you might traditionally peruse a textbook, or perhaps visit a local design exhibition.

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Fortune: Buildings inspired by natureupdated: Fri Oct 03 2008 12:59:00

What if the outside of a building worked more like a leaf?

The Nature of Things: Janine Benyus Biographyupdated: Tue Jul 08 2008 11:05:00

"Doing it nature's way has the potential to change the way we grow food, make materials, harness energy, heal ourselves, store information, and conduct business." Janine Benyus

Interview: Janine Benyusupdated: Mon Jul 07 2008 06:54:00

Janine Benyus is a pioneer and champion of the Biomimicry movement and author of the influential 1997 book "Biomimicry: Innovation Inspired by Nature". Benyus draws her design inspiration from nature's wisdom and believes that we can use nature's best ideas and processes to solve human problems.

Fortune: Mimic nature - invent fasterupdated: Fri Apr 25 2008 11:00:00

I'm sitting at a dinner table at Fortune's just-completed Brainstorm Green conference in Pasadena. Janine Benyus, the high priest of a new field called biomimicry, has drawn a little sketch of a car on a napkin. "Abalone," she writes, and draws an arrow to the windshield. "Tree frog" and an arrow toward the tires. "Lotus leaf" she connects to the side of the car. She's telling me about the many ways car designers are borrowing concepts from nature.

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