Hulu now reaches 30 million viewers a month, and Zynga's games draw a bigger daily audience than the New York Times.
Fortune: Boxed outupdated: Thu May 14 2009 10:06:00
When Hulu, the online video joint venture of GE's NBC and News Corp.'s Fox (and now Disney's ABC), launched last year, CEO Jason Kilar said its mission was "to help people find and enjoy the world's premium content when, where, and how they want it." Perhaps what he meant to say was, "Anytime, anywhere, anyhow - except on a TV screen."
When Fox and NBC Universal announced last March that they would join forces to put their TV shows online, the pundits of Silicon Valley howled with derision. Old media doesn't get the Internet, they said. Michael Arrington, the influential editor of TechCrunch, rattled off the reasons the project would never succeed and suggested that Fox and NBC quickly name their joint venture before it got stuck with the moniker insiders at Google had reportedly given it: Clown Co.