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How they make those adverts go straight to your headupdated: Wed Oct 06 2010 22:50:00

Audience testing has been used for decades to judge how well a film or product will be received, but proponents of an emerging field called "neuromarketing" hope it can provide hitherto unseen insight into the minds of consumers.

CNNMoney: Credit card interest rates are through the roofupdated: Mon Aug 23 2010 13:54:00

Credit card interest rates soared in the second quarter to a nine-year spike, according to the market research company Synovate.

Is the 'paperless' office here at last?updated: Thu Mar 18 2010 09:50:00

In the front offices of the trend-spotting network and online magazine, there are 15 workers wrangling 35,000 worldwide contributors -- but you'd be hard-pressed to find one filing cabinet.

CNNMoney: Easter shoppers set to spend $13 billionupdated: Tue Mar 16 2010 14:04:00

It looks like Easter will put a little spring in shopper's steps, according to a survey released Tuesday.

10 jobs for math whizzesupdated: Mon Oct 26 2009 09:40:00

In elementary school, there are classes you always look forward to -- gym, home economics and choir -- and classes you don't -- like English, science and geometry.

FSB: The fight for startup cashupdated: Thu Jun 04 2009 08:59:00

THURSDAY 3 p.m. Kristine Wexler can't remember what comes next. Wearing a pair of four-inch stilettos that are killing her feet, the CFO of In Context Solutions, a market research startup, stands mutely in front of a classroom at Rice University in Houston. Eleven judges -- investors and industry experts from around the country who have gathered to select the winners in Rice's annual business plan competition -- stare at her expectantly. Wexler's three teammates hover nearby, willing her to speak. She knows ICS's financials inside and out, but Wexler is at a loss.

CNNMoney: Mortgage rates hit fresh 37-year lowupdated: Wed Dec 31 2008 13:07:00

Rates on mortgage loans are the lowest in the 37-year history of the Freddie Mac Primary Mortgage Market Survey, according to a weekly report released Wednesday.

Make extra money in your free timeupdated: Fri Nov 07 2008 09:44:00

Despite the tough economic times, you can't just expect to stop lusting after those Frye riding boots you've had your eye on forever, or that your longtime trusted hair stylist is going to suddenly start cutting her prices.

FSB: So you want to expand globally ...updated: Thu Feb 28 2008 10:13:00

Dear FSB: I run an e-commerce business (science lab notebooks for high schools and colleges) here in the U.S. I am thinking about expanding my business to the U.K. market. What do I need to know? Do I have to collect the VAT if I ship from the U.S.? If I set up a physical location in Britain for my inventory, office, etc., what do I need to know? Where can I find more information about entering the British market?

How does CNN make primary projections?updated: Thu Jan 03 2008 17:27:00

To project primaries and caucuses, CNN and its election experts use scientific statistical procedures to make estimates of the final vote count in each race. CNN will broadcast a projected winner only after an extensive review of data from a number of sources.

FSB: Software options to keep you truckingupdated: Thu Dec 13 2007 11:08:00

Dear FSB: Where can I find quality software for owners and operators in the trucking industry?

10 more jobs you can have at homeupdated: Tue Nov 13 2007 18:29:00

How would you like to work from home? No hustling out the door 10 minutes late, no fighting your road rage or battling for the last seat on train, no fast food lunch and no noisy co-workers. Sounds like heaven doesn't it?

Fortune: The power of the purseupdated: Wed Apr 25 2007 17:10:00

Consumer product companies could gain a bigger share of their female customers' wallets by peering into the dark depths of their purses, according to a new study released today.

FSB: Is my product sexy?updated: Fri Apr 13 2007 09:31:00

Dear FSB: We make a product called the GolfCap (, which allows clients to buy advertising on tee boxes in golf courses and driving ranges. How can we best evaluate its appeal to potential clients? --Brad M. Monson Vice President, Operations Curb Appeal Outdoor Advertising Corp. Calgary, Alberta

FSB: Sizing up a market opportunityupdated: Wed Apr 04 2007 17:30:00

Dear FSB: I'd love to start a small business in my hometown, but how do I analyze the market? What's an effective strategy for identifying a need in a town of 30,000? --Sidra Louis Miller, Edwardsville, Ill.

CNNMoney: CBS scores with Super Bowl ratingsupdated: Mon Feb 05 2007 12:14:00

Ratings for Super Bowl XLI showed that more people watched the Indianapolis Colts' victory over the Chicago Bears than last year's game featuring the Pittsburgh Steelers and Seattle Seahawks.

CNNMoney: CBS: 'Super' Sunday, so-so Februaryupdated: Tue Jan 30 2007 11:51:00

CBS is counting on a "Super"-sized audience to tune into this Sunday's big game between the Indianapolis Colts and Chicago Bears.

CNNMoney: DVD players overtake VCRsupdated: Tue Dec 26 2006 08:39:00

The popularity of DVD players has surpassed VCRs in U.S. homes, according to a survey released by Nielsen Media Research.

CNNMoney: Stores cut prices to meet holiday sales goalsupdated: Tue Dec 26 2006 05:43:00

A last-minute buying binge may have delivered a stellar final weekend of holiday sales but total retail sales gains for the 2006 holiday shopping period still fell short versus last year.

Fortune: Is outsourcing the prescription for Pfizer?updated: Wed Dec 06 2006 10:30:00

With the failure of torcetripib behind it, Pfizer is now likely to play to its strengths to add more medicines to its pipeline.

East pushes the way with Internet Protocol TVupdated: Sun Nov 26 2006 00:55:00

For the future of the television industry, eyes worldwide are watching Asia. The computer and Internet businesses may have sprung from the West, but with Internet Protocol Television (IPTV) it's the East that's leading the way.

Commercials a constant companionupdated: Tue Nov 07 2006 02:35:00

Imagine a world where from the moment you wake to the moment you sleep, you are never free from a commercial tout. In the digital world, that is fast becoming a reality.

CNNMoney: NBC's 'heroic' returnupdated: Mon Oct 16 2006 11:40:00

Remember when NBC was the king of prime-time TV in the 80s and 90s? Comedies like "The Cosby Show", "Cheers", "Seinfeld" and "Friends" helped the network attract viewers (and advertisers) by the millions, year-in and year-out.

CNNMoney: Smartphones: Not ready for prime time - yetupdated: Tue Sep 19 2006 15:21:00

Smartphone makers are aiming to extend their reach beyond corporate walls, but consumers may not heed the call.

CNNMoney: Media's mating ritualupdated: Mon Jul 17 2006 11:07:00

Around and around the media merger merry-go-round goes. Where it stops, nobody knows.

Auto Awards: Who really wins?updated: Tue May 23 2006 08:48:00

Name a car, and there's at least one award that its maker can brag about winning from the Automotive Award-Giving Institute, or some such entity. Even respected vehicle-rating firms collectively bestow hundreds of honors each year, in categories ranging from the simple ("Car of the Year") to the inane ("Best Online Sales Experience").

CNNMoney: Apple's remarkable comeback storyupdated: Wed Mar 29 2006 11:19:00

Apple Computer is turning 30 but its meteoric rise in the music business makes it look more like it's 17.

Fortune: Betting on the Big Easyupdated: Wed Mar 22 2006 14:47:00

KB Home's CEO Bruce Karatz is placing a big bet on New Orleans' recovery.

CNNMoney: Microsoft's big Internet bet -- will it pay?updated: Mon Mar 20 2006 11:44:00

Microsoft is the clear leader in operating systems and office software but when it comes to the Internet, the company is way behind rivals Google and Yahoo!

CNNMoney: Apple: Intel chip is set freeupdated: Tue Jan 10 2006 12:24:00

Apple CEO Steve Jobs Tuesday unveiled the first Apple computers ever to use an Intel processor and announced that by the end of the year, Apple's entire computer line will contain Intel chips.

CNNMoney: What's for dinner in 2006updated: Tue Jan 10 2006 08:26:00

Now that the Atkins diet craze is dead -- the low-carb craze creator Atkins Nutritionals filed for bankruptcy in 2005 -- what'll be the next fad for food companies to jump on?

CNNMoney: No big game for bargain huntersupdated: Mon Dec 19 2005 07:40:00

Bad news for holiday bargain hunters: Since so many of you were out there shopping the last full weekend before Christmas, retailers weren't offering deep-discount "panic sales."

CNNMoney: Holiday tally: Who's hot & who's notupdated: Fri Dec 16 2005 08:45:00

Retail sales this weekend will be crucial as the holiday shopping season heads into what looks to be a nail-biting finish for the most important sales period of the year.

CNNMoney: Fuel costs drive shoppers awayupdated: Thu Dec 15 2005 09:29:00

As U.S. retailers gear up for the final lap of the holiday shopping season, rising energy costs could turn into the Grinch that stole Christmas sales, according to results of a new consumer survey.

CNNMoney: Hot time on Cyber Mondayupdated: Mon Nov 28 2005 07:31:00

Cyber Monday, the online retail world's version of Black Friday, got off to a busy start as many holiday shoppers logged on at work and trolled the Internet in an effort to bag a few more bargains.

CNNMoney: Mac sales may juice Apple's earningsupdated: Mon Oct 10 2005 09:58:00

Apple is expected to turn in strong numbers when the company reports earnings Tuesday, but with a twist -- for once, it may not be all about the iPod.

CNNMoney: Gas woes could temper online salesupdated: Mon Sep 19 2005 10:58:00

Will consumers, not wanting to use $3 a gallon gas to get to the mall, shop online this holiday season instead?

CNNMoney: Costing more to eat out?updated: Fri Sep 16 2005 10:57:00

The ripple effects from Hurricane Katrina may have just worsened the already challenging environment for the nation's restaurant industry, analysts cautioned.

Magic Kingdom enters Middle Kingdomupdated: Sun Sep 11 2005 21:39:00

Disneyland flung open its gates in Hong Kong on Monday in its first foray into the massive China market.

Business 2.0: The Builder of Boomtownupdated: Thu Sep 01 2005 00:01:00

Locals call it Viagra Falls--a fountain in the middle of a roadside lake, spraying jets of water three stories high. On a summer morning under blue skies, it's a serene backdrop for a pair of elder...

Business 2.0: This Is Your Brain on Advertisingupdated: Mon Aug 01 2005 00:01:00

As an attractive Englishwoman in her early 20s wanders the mall with a set of electrodes affixed to her scalp, David Lewis sees the activity of her alpha and beta brain waves--"the stuff of human t...

CNNMoney: Wal-Mart, the bank?updated: Wed Jan 26 2005 11:52:00

It's already the king of retailing. Give it another five years or so and Wal-Mart may be on its way to conquering other valuable little nuggets of the business world.

CNNMoney: From must-see to must-have TVupdated: Tue Dec 21 2004 09:11:00

Carrie Bradshaw is revered on Madison Avenue for turning Manolo Blahnik and Jimmy Choo into household names.

CNNMoney: Weekend sales a disappointmentupdated: Mon Dec 20 2004 07:54:00

It wasn't in the bag for retailers this past weekend.

CNNMoney: Record high number of millionairesupdated: Tue Nov 16 2004 10:22:00

NEW YORK (CNN/Money) - There are more millionaire households in 2004 than ever, and they have increased in number at a record rate year-over-year.

CNNMoney: Hot holiday gadgetsupdated: Mon Nov 15 2004 11:47:00

Apple's mini iPod is expected to be a hot holiday pick this year but for gift-givers looking for other options, industry watchers say there are plenty of new gadgets that pack in the "must-have" appeal.

NBC seeks its footing in new seasonupdated: Wed Oct 20 2004 15:11:00

Minus "Friends" or any big breakout hits, NBC has stumbled out of the starting gate this TV season.

CNNMoney: Shoppers warm to Internetupdated: Wed Oct 13 2004 09:44:00

It could still be a hot holiday season for online merchants, even as other retailers worry that rising gasoline prices might chill consumer spending.

CNNMoney: Best and worst places to shopupdated: Wed Sep 01 2004 10:55:00

What's the quickest way for a retailer to shoo away potential customers? Believe it or not, it's not necessarily with prices but with bad customer service.

CNNMoney: Athens battles ghost of Sydneyupdated: Tue Aug 17 2004 11:20:00

American swimmer Michael Phelps and NBC have something in common: With expectations high, both got off to a shaky start at the Olympics, but both are now showing signs that things have turned around.

CNNMoney: Money-making momsupdated: Mon Jul 26 2004 10:30:00

You've opted to stay home to care for the kids. But you wouldn't mind making some extra income during those hours between sending your charges off to school and picking them up again.

CNNMoney: Gap CEO talks of new conceptsupdated: Tue Jun 15 2004 08:32:00

Gap Inc. CEO Paul Pressler hinted Tuesday that the apparel retailer has two new concepts in the works that would extend the retailer's offerings beyond its three iconic brands of Gap, Banana Republic and Old Navy.

CNNMoney: Xbox 2 + PC = ?updated: Wed May 26 2004 18:13:00

NEW YORK (CNN/Money) - Two months ago, Microsoft spoke glowingly of bridging the gap between the PC and Xbox. Now the company is considering erasing that gap completely.

CNNMoney: Record gas prices nip big SUV salesupdated: Mon May 17 2004 12:57:00

It takes more than $2-a-gallon gas to kill Americans' love affair with big SUVs.

Business 2.0: A face any business can trustupdated: Fri Jan 23 2004 16:01:00

Presented with a magazine ad touting GM's quality improvements, the middle-age man on the videotape checks off a box on his market survey card indicating that he feels reassured.

CNNMoney: Holiday online sales surgeupdated: Mon Jan 05 2004 06:15:00

E-tailers enjoyed a robust holiday shopping season as total online sales jumped almost 30 percent over the same period last year, according to a market research firm's report.

Business 2.0: A Face Any Business Can Trust Want to know when the folks in your focus group are telling the truth? Stop listening and start waupdated: Mon Dec 01 2003 00:01:00

Presented with a magazine ad touting GM's quality improvements, the middle-age man on the videotape checks off a box on his market survey card indicating that he feels "reassured." But Dan Hill, wh...

Business 2.0: G-Shock And Awe Kazuo Kashio's wild ideas have cost Casio some battles. But in today's copycat world of consumer updated: Mon Dec 01 2003 00:01:00

A stylish young woman sitting next to me at my favorite Tokyo sashimi joint whips out her digital camera and takes a picture of her boyfriend's fatty tuna. I can't take my eyes off her camera. It's...

Fortune: Taking On Viagra To unseat the famed "Pfizer riser," Bayer and GlaxoSmithKline aim to raise the, er, consciousness of millions oupdated: Mon Jun 09 2003 00:01:00

It's somewhat disconcerting that Nancy K. Bryan knows more about how men regard their penises than any woman--no, any person--I've ever met. She's sitting across from me, dressed in what looks like...

Fortune: How Big Blue Is Turning Geeks Into Gold Can consultants and scientists mix? CEO Sam Palmisano has discovupdated: Mon Jun 09 2003 00:01:00

Andrew Tomkins, a British computer scientist, is pretty much your typical ivory-tower egghead. He's spent his entire adult life either in academia--he earned advanced degrees from MIT and Carnegie-...

Fortune: Intel's Andy Grove On The Next Battles In Tech The IT visionary says tech needs to learn to think bigger.updated: Mon May 12 2003 00:01:00

As the chairman and former CEO of Intel, the world's largest semiconductor manufacturer, Andy Grove has been a brilliant business strategist. FORTUNE sat down with him recently at Intel head-quarte...

Business 2.0: Inventing Success Got a great idea for a new product or process? Here's how to turn your brainchild into a business.updated: Tue Apr 01 2003 00:01:00

You've just had that magical "AHA": A brilliant idea for a brand-new something-or-other. Congratulations. Now for the hard part, because when Thomas Edison said genius is 99 percent perspiration, h...

Fortune: The High Price of Research Caveat investor: Stock and research analysts covering dot-coms aren't as independent as you think.updated: Mon Mar 20 2000 00:01:00

Objectivity should be the analyst's stock in trade. In the best of all worlds, analysts on Wall Street and at tech-industry research firms would spend their time giving unbiased, educated opinions ...

Fortune: Cisco's Plan to Pop Up in Your Home The company whose products power the Net is looking for new territory to conquer. Its next pupdated: Mon Feb 01 1999 00:01:00

It's 6 A.M., and you've just popped a mug of water into the microwave for tea. While you wait for it to boil, you check up-to-the-minute stock quotes--from the front panel of your Internet-connecte...

Money Magazine: Grab A Late-Summer Computer Deal Back-to-school offers and new technology make now a great time to shop.updated: Sat Aug 01 1998 00:01:00

Could the computer business possibly get any more competitive? Actually, yes, and that's good news if you're in the market for anything from your first PC or a better laptop to peripherals like mod...


Airline officials are accustomed to complaints about the hideous food they serve aloft. So it came as something of a surprise recently when Japanese passengers told British Airways executives that ...


You thought you understood them fairly well. You read their answers on market-research forms and peered at them in focus groups through one-way mirrors. When they said they were "satisfied" or "ver...


NEXT TIME YOU RUSH OUT the door at 6:45 a.m., nervous that the car won't start or that you'll miss the 7:06 commuter run, think about Millie Szerman, 49, phoning clients from her tub (on the cover)...


It started as a management practice, grew into a mantra, and now it's an all-out mania: listening to the customer. These days customers are variously described as "king," "first," "No. 1," "always ...


More than ever before, it pays to be rich. By rich--and this may come as a surprise if you consider yourself solidly middle class--we mean the roughly 6 million U.S. households with annual gross in...

Fortune: INVESTING ART DEALERS TRADE SCREAMS FOR SMILESupdated: Mon Apr 17 1995 00:01:00

Art markets have been so depressed for so long that dealers may be forgiven for feeling like the angst-ridden subject of Edvard Munch's "The Scream." Now, however, rays of optimism are beginning to...

Fortune: SEEING THE FUTURE FIRST Could you and your team debate a trend for eight hours? Most managers spend far too little energy forginupdated: Mon Sep 05 1994 00:01:00

ARE YOU competing to dominate your industry's future? To find out, ask yourself three questions we often ask senior managers: First, what percentage of your time is spent on external rather than in...

Money Magazine: A hot life insurance policy Stay cool about the hottest life policyupdated: Fri Jul 01 1994 00:01:00

If you're in the market for life insurance -- or even if you aren't -- don't be surprised if an agent tries to sell you on variable universal life, an increasingly popular policy that combines a de...

Money Magazine: 7 Strategies to Get Great Freebies Here's the inside scoop on how to get everything from financial planning advice to hotel roomupdated: Fri Jul 01 1994 00:01:00

Giveaways are everywhere these days as companies invent marketing hooks and trial offers to snare you as a customer. Last year U.S. businesses spent $7.2 billion on incentives and sample products, ...

Fortune: IACOCCA'S MINIVAN How Chrysler succeeded in creating one of the most profitable products of the decade.updated: Mon May 30 1994 00:01:00

IF YOU TAKE a long-lens camera into the flatlands around Chrysler's Auburn Hills, Michigan, test track, you might just steal a glimpse of the automaker's + 1996 model minivan. But what you'll see w...

Money Magazine: WE FIND THAT BANKS OFTEN GIVE BAD INVESTMENT ADVICEupdated: Sun May 01 1994 00:01:00

People who buy mutual funds, annuities and other investments from banks had better be savvy -- or beware. An exclusive study for MONEY found that banks do a generally poor job on such basic tasks a...

Fortune: RESEARCH HOW TO FIND OUT WHAT THEY WANT Inventive companies are learning fresh ways to hear what buyers are updated: Mon Nov 22 1993 00:01:00

KNOW thy customer! Unfortunately, heeding that rule of commerce is no easier than obeying the classic rule of life: Know thyself. Efforts to get to know the consumer cost a bundle, but many just do...

Fortune: A radical with clout, bankers on the hot seat, what pollsters know about Perot, and other matters. ASK MR. STATISTICSupdated: Mon Jul 13 1992 00:01:00

Dear Mr. Statistics: As a chap who took the liberal arts course and still keeps forgetting what a standard deviation is, I was recently unnerved to read in the Journal of Educational Psychology (Vo...

Fortune: WHAT THE SCANNER KNOWS ABOUT YOU Checkout system technology is helping consumer goods manufacturers figure out what you want andupdated: Mon Dec 03 1990 00:01:00

SO YOU THOUGHT you could slip into the supermarket and buy that diet-busting macaroni and cheese, and no one would know, eh? Wrong. Kraft knows. In fact Kraft USA knows quite a lot about macaroni-a...

Fortune: TV'S TOUGHEST YEAR IS JUST A PREVIEW Hollywood economics, Washington regulations, and a vanishing audience make planning a nightupdated: Mon Nov 19 1990 00:01:00

ACCORDING TO Robert Wright, CEO of the National Broadcasting Co., here's how network television works: ''We're buying the most expensive programming available and taking it off the air quickly.''

Fortune: NO DOWNTURN HERE Some American industries -- from coal mines to gambling casinos -- are growing with surprising vigor.updated: Mon Oct 08 1990 00:01:00

SURE, THE ECONOMY is stumbling, causing most FORTUNE 500 CEOs to think we are in a recession or will be soon. But GNP hasn't shown a decline, so something must be keeping our heads above water. Whi...

Fortune: IS 'MADE IN U.S.A.' FADING AWAY? America is losing markets and selling off pieces of its economy to pay for its big import bingeupdated: Mon Sep 24 1990 00:01:00

FEW AMERICANS worried when Asian imports took over transistor radios and calculators in the 1970s. The auto invasion that followed was different, for it struck at a symbol of national industrial pr...

Fortune: THE WINNERS AND LOSERS Slow growth is better than no growth -- and many industries will do very well indeed.updated: Mon Jul 16 1990 00:01:00

JUST BECAUSE the party has gone on for a long time doesn't mean everyone is having fun. Industries like paper and petrochemicals, which began adding capacity in the boom times a few years back, now...

Fortune: REDUCING THE BILE FACTOR AT HEINZupdated: Mon Apr 09 1990 00:01:00

Anthony J.F. O'Reilly, chief executive of Heinz since 1979, realizes that a company, much like a plastic bottle of ketchup, can be squeezed only so much. Even at Heinz, one of industry's most succe...

Fortune: CAN AMERICAN CARS COME BACK? Not quickly or easily. Detroit's problems go well beyond slow sales. The Big Three must make huge cupdated: Mon Feb 26 1990 00:01:00

AS A SWISS-BORN ex-Marine, Chrysler Motors President Robert Lutz doesn't have much tolerance for euphemism. Even so, a little-noted speech he made to Chrysler suppliers was remarkable for its blunt...

Fortune: Service Companies with a High-Tech Edgeupdated: Mon Jan 18 1988 00:01:00

High technology in the workplace conjures up images of the swinging robot arms and blinding lasers that have lifted productivity on the factory floor. Technology has generally been slow to pay off ...

Fortune: WHAT IT TAKES TO BE RICH IN AMERICA A mere million still goes a long way, but if you want to indulge your every little whim and updated: Mon Apr 13 1987 00:01:00

HE LIVES up on the bluff, behind the wrought-iron gate, always on a plane just above eye level. Without fail, his grass is greener. He is the rich man, and he needs no introduction. As F. Scott Fit...

Fortune: HIGH-TECH SHOCKS IN AD RESEARCH Why do viewers of Search for Tomorrow buy only half as much V-8 juice as do fans of All My Childupdated: Mon Jul 07 1986 00:01:00

SOPHISTICATED new techniques of market research are yielding fascinating and sometimes startling facts about how consumers behave and how advertising works -- or doesn't. The new methods, introduce...

Fortune: PEOPLE TO WATCHupdated: Mon Jul 07 1986 00:01:00

Ellen M. Hancock Making IBM a major force in telecommunications is a twofold job for Hancock, 43, vice president of the communications products division. ''My challenge is not only to bring the rig...

Fortune: MARKETERS MINE FOR GOLD IN THE OLD Households Madison Avenue calls ''mature'' are wealthier, more numerous, and more willing to updated: Mon Mar 31 1986 00:01:00

THE ACTRESS on the video screen looks 60-ish, well nourished, and confident. She is portraying a consumer, and she talks like no traditional grandma. ''At 65, my mother had become an old woman . . ...

Fortune: DIAL 800 FOR A PC Computer discounters thrive selling over the phone.updated: Mon Feb 17 1986 00:01:00

CONSUMERS INTERESTED in finding out what's up at their local computer store may be better off checking out the obit section of the paper than the ads. In December Computer Depot, a publicly held ch...

Fortune: HOW COMMODORE HOPES TO SURVIVE Its home computer business has lost millions, its creditors are ( one step from forcing it into bupdated: Mon Jan 06 1986 00:01:00

THE AMIGA personal computer, introduced by Commodore International last July, wowed technology buffs and even raised hopes among the company's beleaguered shareholders. Wall Street analysts quickly...

Fortune: GANGING UP ON BLACK & DECKER The power-tool powerhouse is making the biggest brand-name switch in history, selling what usedupdated: Mon Dec 23 1985 00:01:00

BLACK & DECKER is halfway through the biggest brand swap in history. The company, known for power tools and its Dustbuster cordless vacuum cleaner, spent $300 million 19 months ago to buy General E...

Fortune: DUN & BRADSTREET REDEPLOYS THE RICHES In a flurry of acquisition and divestiture, Dun & Bradstreet has sold five companiupdated: Mon Aug 19 1985 00:01:00

WITH HIS deep-throated Nixonian baritone, Charles W. Moritz, chairman and chief executive of Dun & Bradstreet, likes to note the importance of tradition at the 144-year-old company. Yet he is chang...

Fortune: HOW COKE DECIDED A NEW TASTE WAS IT Losing out to Pepsi in important markets, Coca-Cola launched a $4-million consumer test thatupdated: Mon May 27 1985 00:01:00

IT'S ONE of the boldest gambles in marketing history, but Coca-Cola Chairman Roberto Goizueta, 53, says he has no qualms about changing the world's favorite soft drink after 99 years: ''I was much ...

Fortune: PHYSICIAN, SELL THYSELF Doctors will soon be a drug on the market and are learning how to compete.updated: Mon Apr 01 1985 00:01:00

HURTING FROM an epidemic of competition, the nation's doctors are trying some hitherto unheard-of remedies. An obstetrician in Houston sends corsages to new mothers. An ophthalmologist in Kansas Ci...

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