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CNNMoney: Where are all the ultrabooks?updated: Tue Mar 27 2012 11:43:00

The personal computer industry is talking about ultrabooks the way New York Jets fans are talking about Tim Tebow: like a potential savior.

CNNMoney: Groupon launches bizarre new feature: Clickyupdated: Tue Jan 10 2012 13:39:00

Going public hasn't stopped Groupon from instituting its out of the box marketing campaigns. Check out Groupon's newest feature and you'll find yourself staring into the big brown eyes of Clicky, the Clickable Value-Wheel.

CNNMoney: Steve Stoute: Get paidupdated: Mon Oct 03 2011 12:09:00

Many people might not recognize the name Steve Stoute. But they probably know his business partner -- Grammy-winning rapper Jay-Z -- and many of his clients -- State Farm, Samsung, Hewlett-Packard and Reebok.

Cathay Pacific sex scandal leaves ad campaign in its turbulent wakeupdated: Mon Aug 15 2011 22:25:00

A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.

Cathay profits fall but CEO positiveupdated: Mon Aug 15 2011 22:25:00

Cathay Pacific CEO John Slosar discusses profit expectations, oil prices and premium business travel.

CNNMoney: News Corp. sells Myspace to Specific Mediaupdated: Wed Jun 29 2011 18:19:00

Myspace has a new owner: Digital ad network Specific Media said Wednesday that it has acquired the ailing social network from News Corp.

What does it take to make an ad?updated: Thu Sep 23 2010 08:02:00

CNN's Monita Rajpal was tasked with making an ad. Here's her final product.

The power of advertisingupdated: Thu Sep 23 2010 08:02:00

Everywhere we go, everywhere we look, we are inundated with messages.

Fortune: For BP, post-spill advertising comes at an unknown costupdated: Wed Sep 01 2010 13:17:00

UPDATE: According to figures from BP, advertising costs were $5 million a week during the spill. BP provided the data to Congress late Monday, after the time of this article's filing but before publication. Read our full update and the letter from Congress.

The KIN phone is dead -- 'buy now!'updated: Thu Jul 29 2010 15:24:00

At the end of June, after much hype and a major mass-media ad campaign, Microsoft pulled the plug on KIN, its family of semi-smartphones.

CNNMoney: BP's television ad blitzupdated: Fri Jun 04 2010 12:43:00

BP's new television ad campaign featuring apologetic CEO Tony Hayward is an expensive and probably ineffective bid to rehabilitate the energy giant's image, according to ad experts.

CNNMoney: Neuromarketers get inside buyers' brainsupdated: Thu Mar 18 2010 15:39:00

Marketers want to get inside your brain. Literally.

Tasteless ad campaign?updated: Fri Mar 12 2010 13:40:00

An Israeli supermarket has an odd take on the assassination of a Hamas leader in Dubai. CNN's Paula Hancocks reports.

CNNMoney: Come visit the U.S. - and create jobs!updated: Thu Mar 04 2010 12:48:00

Next up on the jobs-creation agenda: Lure more foreign travelers to the United States.

Tele2 in a hole over 'meteor' publicity stuntupdated: Tue Oct 27 2009 22:18:00

An elaborate publicity stunt by a Swedish mobile phone company involving a faked meteorite strike in a Latvian meadow has provided a new case study on how a marketing campaign can backfire.

iReporter: 'Parnormal' is freakyupdated: Mon Oct 12 2009 20:01:00

iReporter Rajiim Gross say the audience was 'freaked out' by the new movie 'Paranormal Activity.'

Surprise hit 'Paranormal Activity' scares money out of moviegoersupdated: Mon Oct 12 2009 20:01:00

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear.

CNNMoney: Michelin Man, tire-tossing superheroupdated: Tue Oct 06 2009 15:06:00

The mild-mannered Michelin Man is about to undergo a makeover, emerging as a tire-chucking superhero in a new global advertising campaign launching Tuesday.

CNNMoney: GM introduces money-back guaranteeupdated: Thu Sep 10 2009 17:23:00

Buy a new General Motors car. Don't like it? Return it and get your money back.

Robot chalks tweets on Tour de France routeupdated: Tue Jul 14 2009 12:05:00

Cycling at the Tour de France has taken a techie turn. David Beckham Shows Off His 'Aura' - Shirtless, Of Course!updated: Fri Apr 17 2009 14:54:00

The soccer stud launches new Motorola phone campaign

Axl Rose vs. Dr Pepperupdated: Wed Dec 03 2008 03:35:00

Did a marketing campaign by Dr Pepper leave Guns N' Roses fans thirsting for more? CNN's Kareen Wynter reports. Microsoft Deploying In-Store Customer-Service Repsupdated: Fri Sep 05 2008 16:05:00

As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases

FSB: When to pay for an advertising campaignupdated: Mon May 19 2008 23:57:00

Dear FSB: I'm looking at marketing my Internet business, and at least three ad agencies called to say they'd provide services to attract customers to my new online e-store and Web site. They're asking me to pay between $2,000 and $3,000 to have a first conversation. Is this normal operating procedure for an ad agency? Also, would love suggestions on how to get traffic to my e-store. And do I need a business license for my online store?

FSB: How to sell a cityupdated: Thu Apr 17 2008 12:55:00

What's in an urban brand? Civic leaders across the country ask that question as they strive to make their towns attractive to entrepreneurs and others in shaky economic times.

FSB: Finding new clients locallyupdated: Wed Feb 27 2008 11:22:00

Dear FSB: What's the best way to obtain new customers for a local commercial sign installation business? Do direct mail campaigns work with commercial customers? Kirstie Alley Officially Steps Away from Jenny Craig Adsupdated: Sun Feb 17 2008 23:43:00

After serving as the spokesmodel for the Jenny Craig weight-loss program for the past three years, Kirstie Alley is stepping aside.

CNNMoney: Chrysler cuts prices in response to customersupdated: Fri Feb 01 2008 12:42:00

Chrysler LLC said Friday it's launching a new ad campaign that includes lower prices on 12 of its vehicles.

FSB: Tips for a local marketing campaignupdated: Mon Jan 14 2008 13:33:00

Dear FSB: I am co-owner of a fairly new company that helps companies get better pricing for the products and services they currently use. In effect, we enable you to outsource your purchasing department. Since we do a personal assessment of our customer companies, our business to date, is in the local market. What is the best way to market our services locally? Is online marketing still a viable option? Sprint Defends Cutting Customersupdated: Wed Jul 11 2007 10:15:00

Sprint Nextel Corp. isn't apologizing for its decision to ax customers it determined were calling customer service too often

FSB: A creepy sea hag legend sells beerupdated: Thu May 03 2007 17:34:00

Produce TV spot pairing beautiful woman with beer-swilling schmo. Have schmo ditch woman for cold beer. Presto! Instant (and yawningly typical) beer marketing campaign. "In general the beer industry doesn't get too clever," says Harry Schuhmacher, publisher of Beer Business Daily (, an online trade journal. Indeed, the U.S. beer industry has been flat, shipping 181 million barrels of brew in 2006, virtually the same as a decade ago.

FSB: Old Dogs, New Tricksupdated: Fri Apr 27 2007 16:39:00

Warren Buffett famously remarked that when brilliant management tackles an industry with terrible economics, it's usually the reputation of the industry that remains intact. His insight helps expla...

CNNMoney: Aqua Teen movie tries not to 'bomb'updated: Thu Apr 05 2007 10:43:00

Is there really such thing as bad publicity? Time Warner and its Cartoon Network unit are about to find out.

CNNMoney: Red charity disputes marketing budgetupdated: Mon Mar 05 2007 16:42:00

The Global Fund's "Red" anti-AIDS campaign vigorously disputed reports Monday that its marketing budget grossly exceeds charitable donations the fund has received.

Two plead not guilty to Boston hoax chargesupdated: Thu Feb 01 2007 09:08:00

Two men pleaded not guilty Thursday to charges they created panic by placing electronic light boards that caused a bomb scare Wednesday in Boston.

Two held after ad campaign triggers Boston bomb scareupdated: Wed Jan 31 2007 16:52:00

Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.

Review: Create own 'Thrillville' for a wild ride updated: Mon Jan 29 2007 10:14:00

Why spend hundreds of dollars to take the family to an amusement park when for less than $40 you can have unrestricted access to five unique parks -- with no lines and even create your own rides, too?

CNNMoney: Diller's Net bet: Nice 'Ask'updated: Mon Oct 30 2006 09:37:00

Internet stocks, by and large, have not been good investments this year. Amazon, eBay and Yahoo rank among the worst-performing stocks in the S&P 500.

Business 2.0: Hits & missesupdated: Fri Sep 29 2006 16:46:00

[HIT] Round numbers. If you're looking for good product placement, how can you beat a four-week event watched by a billion people worldwide? Easy--by having your product be the thing all 2 billion ...

Money Magazine: Advertisers Like Me! They Really Like Me!updated: Tue Aug 01 2006 00:01:00

Let me start by saying this: I like my cell phone. It does all the things a phone should do. But for the past year I've been flirting with a glamorous new model. It's just so sexy, exciting and sle...

CNNMoney: KFC launches $25M campaignupdated: Tue Sep 06 2005 06:13:00

The KFC Corp. is launching a $25 million marketing campaign for its latest culinary feat dubbed the Flavor Station, according to a published report.

CNNMoney: Want free satellite TV? Live in DISHupdated: Tue Aug 23 2005 09:36:00

Satellite television company EchoStar is willing to give away its service to all residents of a lucky town for 10 years. But there's a catch.

CNNMoney: Gone phishingupdated: Thu Jun 30 2005 16:55:00

An unwelcome dose of reality hit the booming online marketing industry this week. Online security fears are beginning to lower confidence in online commerce.

CNNMoney: Old media shout to be heardupdated: Tue Jun 07 2005 10:39:00

The radio industry, whose main goal is not to entertain but to help companies build consumer awareness through advertising, has discovered it's got an image problem -- and it's fighting back.

CNNMoney: Yahoo! turns 10updated: Tue Mar 01 2005 11:06:00

NEW YORK (CNN/Money) - Take a moment and think. In its young life the Internet has banished more than a few once popular search engines to virtual obscurity, Altavista, Excite, Lycos,, Snap, the list goes on.

CNNMoney: Attack of the Japanese pickupsupdated: Mon Jan 05 2004 07:42:00

Japan's automakers are launching a major assault on Detroit's one remaining sector of total dominance -- the full-size pickup truck market.

FSB: George Zimmer Men's Wearhouse Founder, Chairman, and CEOupdated: Sun Apr 01 2001 00:01:00

At the age of 24 he took his $7,000 savings and has since transformed it into a 650-store, $1.3 billion sartorial empire.

FSB: Word Of Mouth Emanuel Rosen, the new dean of marketing, can tell you how to spread the gospel about you updated: Sun Apr 01 2001 00:01:00

When you first look at Emanuel Rosen, he seems like an ordinary Silicon Valley marketing geek: a man totally consumed by his pet passion, collecting reams of data on word-of-mouth advertising. You ...

Fortune: The Real Secret of Blair Witchupdated: Mon Sep 18 2000 00:01:00

In July 1999, a movie called The Blair Witch Project debuted in just 27 theaters around the U.S. and was an instantane-ous smash hit, quickly grossing well over $100 million. Why? You've already he...


We're not just talking about the digital dust kicked up as cable companies war with phone companies--or what's happening as young PC titans, having successfully bashed heads with mainframe supplier...

Fortune: Buy Wine Nowupdated: Mon Nov 14 1994 00:01:00

The mood will be less bon than usual this November when the typically bon vivant crowd of vintners and buyers gather in the Burgundy wine capital of Beaune for the annual Hospices wine auction. Mer...

Fortune: COMPANIES TO WATCHupdated: Mon Jun 13 1994 00:01:00

DIMARK -- The fate of health care reform may be about as certain as next week's weather, but some trends are clearly visible. Insurance companies and others in the medical care business are vying f...

Fortune: HOLDEN CAULFIELD, WHERE ARE YOU?updated: Mon Jun 14 1993 00:01:00

Boarding school enrollment is down, and the trend is reshaping even the most elite institutions. In 1992 prep schools played home to 5.5% fewer boarders than in 1987. At the same time, 8.1% more da...

Fortune: TRYING TO FIX BUSTED CITIESupdated: Mon Aug 17 1987 00:01:00

The gold-mining town that became the ghost town when the mine played out is a staple of American legend. Yet cities go on riding the fortunes of one commodity, one company, or one industry until th...

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