Going public hasn't stopped Groupon from instituting its out of the box marketing campaigns. Check out Groupon's newest feature and you'll find yourself staring into the big brown eyes of Clicky, the Clickable Value-Wheel.
Many people might not recognize the name Steve Stoute. But they probably know his business partner -- Grammy-winning rapper Jay-Z -- and many of his clients -- State Farm, Samsung, Hewlett-Packard and Reebok.
UPDATE: According to figures from BP, advertising costs were $5 million a week during the spill. BP provided the data to Congress late Monday, after the time of this article's filing but before publication. Read our full update and the letter from Congress.
As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases
Dear FSB: I'm looking at marketing my Internet business, and at least three ad agencies called to say they'd provide services to attract customers to my new online e-store and Web site. They're asking me to pay between $2,000 and $3,000 to have a first conversation. Is this normal operating procedure for an ad agency? Also, would love suggestions on how to get traffic to my e-store. And do I need a business license for my online store?
Dear FSB: I am co-owner of a fairly new company that helps companies get better pricing for the products and services they currently use. In effect, we enable you to outsource your purchasing department. Since we do a personal assessment of our customer companies, our business to date, is in the local market. What is the best way to market our services locally? Is online marketing still a viable option?
Produce TV spot pairing beautiful woman with beer-swilling schmo. Have schmo ditch woman for cold beer. Presto! Instant (and yawningly typical) beer marketing campaign. "In general the beer industry doesn't get too clever," says Harry Schuhmacher, publisher of Beer Business Daily (beernet.com), an online trade journal. Indeed, the U.S. beer industry has been flat, shipping 181 million barrels of brew in 2006, virtually the same as a decade ago.
Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.
NEW YORK (CNN/Money) - Take a moment and think. In its young life the Internet has banished more than a few once popular search engines to virtual obscurity, Altavista, Excite, Lycos, Go.com, Snap, the list goes on.