In the latest high-profile flap over online data privacy, Google has been caught bypassing the privacy settings on Apple's Safari Web browser, letting advertisers track users in unintended ways.
Newspaper companies are a dying breed, and one consistent scapegoat for their demise is the rise of blogs and online news sites.
Let's say you're one of the millions of Facebook users who logs into the site for a minute to reconnect with friends. Maybe you're taking a break from a big project at work, or settling in for an evening of couch surfing. Maybe, sadly, you have cancer, diabetes, or some other ailment. That's when you first notice it: A Facebook ad looking for people to take part in a clinical trial -- in your age range, with your illness, living in your town.
In May 2008 I nearly had a nervous breakdown -- and for good reason.
It's been a bad couple of months for the online advertising business. Those banner advertisements that run on the top and sides of websites? Down, by many measures. Search advertising, consisting of sponsored links that turn up on Google and other sites? Holding up, but not growing like it used to.
"I didn't come here to sell the company." That was the answer Carol Bartz gave at her first earnings presentation since being installed two weeks ago as Yahoo CEO. "I am here because I see a tremendous collection of assets, and because I want to help make Yahoo stronger." But when addressing the question whether she would sell the Internet company's search business, Bartz did not offer the same emphatic, "no."
Internet advertising giant Google reported a strong increase in sales and a bigger profit than expected despite the current economic slump.
No tech company that relies on web-based advertising is immune to the global credit crisis, but few are as exposed to the economic meltdown as Yahoo.
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing
In the clearest sign yet that online ad sales growth cannot outrun a global economic slowdown, Google reported the first-ever sequential quarterly revenue decline in its U.K. business. The dip, as reported in the company's second-quarter earnings Thursday, cut into Google's overall international growth, bringing it down to 52% from 55% in the first quarter.
John McCain's campaign will stop advertising on several Web sites that have vilified Barack Obama as unpatriotic and, in one case, compared the Democratic nominee-in-waiting to Adolf Hitler.
After months of negotiations with Microsoft, Yahoo has ditched the software giant for Google.
Search engine rivals Google and Yahoo! announced Thursday that they had reached an agreement under which Google would deliver ads next to some of Yahoo!'s search results and on some of its Web sites in the United States and Canada.
With its bold $1.8 billion purchase of CNET, CBS is making a play for ad dollars that are shifting to the Internet. But the company may be paying too much for a network of Web sites that won't address the conglomerate's main problem: an over-reliance on advertising dollars as a source of revenue.
Ralph Fiol met the future of Internet search marketing at the bottom of the sea. Fiol lives in Miami and loves to scuba-dive. But a few years back he had a problem. "There was no smart way to quickly find wrecks I wanted to dive, get information about them, and take that information with me no matter where," says Fiol, 40.
Let's try an experiment. Like most people these days, you've probably spent too much time in front of your computer today. So, quick -- name three brands you saw in online display ads within the past 24 hours.
There were no major surprises in the third-quarter earnings report of Time Warner, the world's largest media conglomerate.
Gordon Graylish of Intel joins CNN to discuss how the strong demand for computers boosts quarterly profits.
In its latest move to beef up its marketing muscle, Yahoo Inc. will sell most of the display advertising for England's leading online social network, Bebo.
Online advertising could take a hit from the problems in the subprime mortgage sector, according to a published report.
Microsoft Corp. said Monday it formed a new business group to work with advertisers and publishers and gain a foothold in an online advertising market expected to grow to $80 billion by 2010.
A year ago, Time Warner finally relented to market pressure and decided to stop charging broadband customers for its AOL service access fees. Faced with a steadily declining AOL subscriber base, Time Warner made the decision to focus more on the rapidly growing online advertising market and make much of AOL's services free.
Time Warner Inc.'s AOL unit said Tuesday it has agreed to buy Tacoda, an online advertising company that uses behavioral targeting techniques to track Web user habits.
Microsoft Corp. said Sunday the software maker was taking new steps to protect consumer privacy in the areas of Web search and online advertising and called on the Internet industry to support it.
Lawmakers in Congress plan to hold hearings to air concerns about Google Inc.'s proposed acquisition of Web advertising supplier DoubleClick Inc.
Yahoo, the world's second largest Internet search firm, in its first earnings report since co-founder Jerry Yang replaced Terry Semel as chief executive officer, posted second-quarter results that met expectations.
Europe's major consumer group BEUC fears Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content
Yahoo Inc. said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.
Yahoo!, the No. 2 search firm that has struggled in its battle with Google, said Monday that Terry Semel was out as chief executive officer, to be succeeded by Yahoo co-founder Jerry Yang.
Microsoft announced Friday it is buying online ad agency aQuantive in a $6 billion cash deal, paying top dollar to buy into the suddenly hot sector.
Much has been made about how the explosion in demand for online advertising has lifted the fortunes of companies like Google, Yahoo! and Barry Diller's IAC as well as perceived takeover targets like interactive ad agencies aQuantive and 24/7 Real Media.
Microsoft, the world's largest software company, is reportedly in preliminary talks to buy online search company Yahoo!. And if the two companies do decide to merge, they could create an Internet advertising powerhouse that would rival industry leader Google, analysts said.
A report that Microsoft might be interested in 24/7 Real Media sent shares of the Internet advertising firm soaring in pre-market trading Tuesday.
"We're number three! We're number three!"
Search engine leader Google is buying privately held DoubleClick, a top digital marketing services firm, for $3.1 billion in cash, the companies said Friday afternoon.
At the Googleplex in Mountain View, in one of the foyers of the ever-growing number of new buildings, you'll find a giant whiteboard with the heading "Google's Master Plan."
On the Internet today, everybody knows you're a dog. In fact, legions of Internet companies also know your breed, your gender, your age, the neighborhood you live in, that you like pickup trucks, a...
Donald Trump may lose his hair after WrestleMania 23 on April 1. But World Wrestling Entertainment investors might have to worry about losing a lot more if the company's big pay-per-view event isn't a success: their shirts.
Google is projected to pocket a full quarter of US online advertising market in 2006, according to a report released Tuesday.
Has the online video shakeout only begun or is the bubble about to burst?
Google may have revolutionized business (see "Get Right With Google," page 70), but a recent class-action lawsuit against the company has focused attention on a side effect: click fraud, in which a...
The online advertising market has been red hot this year but the chief financial officer of search leader Yahoo! said Tuesday that demand was weakening a bit as the economy shows signs of slowing.
The other day, Yahoo said it had developed another cool technology for Internet advertising: a technique for collecting "traces" of paths its users take, without the need to record any personal dat...
Halfway through the most important presentation of his career, with media baron Rupert Murdoch sitting in judgment, Ross Levinsohn had the troubling sensation that he was about to blow it.
As the weather gets nicer, even the most devoted Internet users find other ways to keep themselves busy.
Yahoo! and eBay announced a strategic partnership Thursday to provide services to each others' customers.
The battle for Internet users is escalating.
Google investors are having a crisis of confidence.
Internet advertising revenue spiked 30 percent to set a new record in 2005, according to estimates released by PricewaterhouseCoopers on Wednesday.
Google and Yahoo take in billions of dollars annually in pay-per-click advertising, but they've also been leaving billions on the table. After all, many local businesses--lawyers, plumbers, and the...
NEW YORK (CNNMoney.com) - Google can't win. The search engine is often criticized for not giving Wall Street enough information. But when it does open up, investors often don't like what they hear.
We all know that the company Sergey Brin and Larry Page founded a mere eight years ago is one of the new century's most cunning enterprises. If there were any lingering doubts, 2005 erased them. Go...
It was 15 years ago, when Google was in its ascendancy, that the seeds of its decline were sown. Not only did the company's 2005 deal with AOL introduce unpopular graphics-heavy banner ads onto what had formerly been a spartan search site, but that was the year that search engine optimizers, or SEOs, became a nuisance.1 Optimizers could, for a fee, tweak how important your website appeared to Google's PageRank engine by, say, hijacking the homepage of a major university and adding a link to your site.
Where does $20 million equal $9 billion?
If Yahoo! and Google were brothers, Yahoo! would be Ira Gershwin and Google would be George.
In a big about-face since the dot.com bust, selling online "eyeballs" is back in vogue.
NEW YORK (CNNMoney.com) - It's tough to figure out which physics cliché best describes Google. Is it more like an irresistible force or the immovable object?
By late 2001, anyone hawking a business plan that depended on selling online advertising would have been laughed off Sand Hill Road. After all, the idea that Web traffic could be converted into ad ...
Many of the nation's leading Web sites are selling out the inventory of their most viewed ads and dramatically raising rates, according to a published report.
While the advertising outlook for television and other major media remains mixed, the Internet continued to draw a lot more marketing dollars in the first three months of the year, according to a new industry report.
Custom Golf Clubs will cost you a mere $1.57. For an "injury lawyer," you'll need to shell out quite a bit more: $19. But a "pet monkey" can be yours for the fire-sale price of just 13 cents.
FindWhat.com said Thursday that its three-year long patent infringement dispute with Overture Services, Inc. ended in a hung jury, boosting shares as much as 17 percent near midday.
In honor of National Teacher Day, Google featured on its home page Tuesday a graphic of a chalkboard with an apple at its base. Quirky tributes like this are meant to engender goodwill among the Google masses.
Yahoo! kicked off the Internet sector's earnings season Tuesday with strong evidence that recent jitters over the state of the online advertising market have been overblown.
Online search stocks have defied gravity, with many investors apparently thinking that the Internet ad market would boom ad infinitum and that there would never be ugly pricing pressures to curtail growth.
Yahoo! has been eager to show investors that it's much more than a seller of Internet advertising. From the look of the company's latest earnings, they may not be looking for any reassurance.
Computer users are often bombarded with annoying pop-up advertisements. Separately, they also are often bombarded with annoying "spam"-- unsolicited commercial e-mail. Can the pop-up ads be thought of, legally, as a form of spam?
A top Google official said that growing abuse of the company's lucrative sponsored ad-search model jeopardizes the popular Internet search engine's business.
Not that long ago, the idea of anyone shelling out nearly half a billion dollars for an online news site seemed not just unlikely but almost ludicrous.
Yahoo! said Tuesday that third-quarter earnings were up 74 percent, to $124 million, or 9 cents a share, on par with estimates. In addition, the company lifted its forecast for revenue in 2004.
In late 2000, CNET Networks CEO Shelby Bonnie was running a business few would have envied: an online media empire that relied on the dying banner ad for nearly all of its revenue. It would be easy...
Online-advertising revenue was a record $2.37 billion in the second quarter as the industry continued to push past the levels reached during the dot-com boom, according to a trade group.
Technology stocks finished mostly lower Monday as worries about rising interest rates tempered investors' enthusiasm over an unexpectedly early transfer of power in Iraq.
Talk about a great way to kick off a meeting.
Now that Google has disclosed just how lucrative Internet advertising can be, will big media companies try to buy their way in?
Like many small companies, J.B. Racing of Taveres, Fla., depends heavily on its local-area computer network to manage its operations. Earlier this year Dennis King, head of sales and marketing and ...
Janyte Bullock and her husband Andy are small business owners who had a Google epiphany back in 2002.
Internet advertisers take note: You don't need to hawk your wares with a zillion pop-up ads when really just five or six are enough, according to a new industry report.
Wenda Harris Millard, Yahoo's advertising chief, remembers all too clearly selling online ads after the Internet bubble burst. It is an experience she does not wish to repeat. Major advertisers tha...
It's hard to believe that online advertising generated more revenue in the fourth quarter of 2003 than in any other quarter since 1996, when the Internet Advertising Bureau and PricewaterhouseCoopers started tracking this statistic.
There was a time not long ago when it seemed as if no home in this country could do without a spy camera--at least based on the steady stream of pop-up ads for them. That was back in 2001, when a L...
Just last week, I wrote about the new advertising cold war that's expected now that Yahoo has dumped Google as its search partner. But even as I wrote that, I was having doubts about the future of online advertising.
Earnings season is about to kick off, and U.S. companies will likely post the best quarterly profit growth they've seen in over a decade.
Time Warner chairman and CEO Richard Parsons promised investors that the media giant would have a strong year and added that results for its struggling AOL unit bottomed in 2003.
Young-Bean Song, head of analytics at Seattle-based software firm Atlas DMT, might have the toughest job in online advertising. No, he doesn't sell the ads. Instead, he's trying to figure out who's...
John Corcoran loves Yahoo. Using a broadband connection at his office in Boston, the 39-year-old Internet analyst relies on the popular portal to follow breaking news, track company information, an...
I remember seeing Greg when all was crazy with the world. It was February of last year, and he was about to appear on CNN to talk about his company, Mediaplex. When I met him in the little off-came...
Writing off Web advertising is easy--until you've seen the work of Tim Smith, founder of Red Sky Interactive in San Francisco. Smith is hailed as a guru for award-winning campaigns such as the Mill...
Remember when Yahoo was going to become a diversified media powerhouse, capable of taking on the likes of Disney and Viacom? Ha. Early this March, Yahoo announced it would badly miss quarterly prof...
When Charles Strauss stepped up to the podium to deliver a speech at last fall's Internet World, the crowd seemed half asleep. Strauss, who is CEO of Unilever's U.S. operations, served up the verba...
To paraphrase the old Persuaders hit, it's a thin line between best and worst. Consider Amazon.com, undoubtedly e-commerce's poster child. It has built a large and loyal customer base (more than 20...
If you're sad, then it's time you spoke up too. --Fastball
In 1995, Kevin O'Connor, then 34, decided he wanted to start an Internet company. The problem was, he didn't know what kind. O'Connor spent eight months holed up in his basement with his friend Dwi...
Advertising has been good to us. Sure, it's often tiresome, but it's brought us cheap newspapers, as well as free radio and television. It pays for most of this magazine. On the Internet, however, ...
On the evening of Nov. 2, Jupiter Communications informed the world that according to its calculations, consumers would spend $2.3 billion buying holiday gifts online in 1998. Within a month that $...
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