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8 Stories on Rainforest Alliance
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People.com: Gisele: Planning Two Secret Weddings Wasn't Easy

But Tom Brady's bride tells PEOPLE she's happy with the result

The International Ecotourism Society statement

Ecotourism represents a set of principles that have been successfully implemented in various global communities, and are supported by extensive industry and academic research. The following definition of ecotourism, established by TIES in 1990, is the most widely used and recognized definition of ecotourism: "responsible travel to natural areas that conserves the environment and improves the well-being of local people" (TIES, 1990). Ecotourism is an important and growing segment of the global tourism industry that is making significant positive contributions to the environmental, social, cultural and economic well-being of destinations and local communities around the world. Furthermore, ecotourism has provided an impetus to assist in greening the tourism industry on many fronts.

Fortune: Square milk and mulch from old tires

Get ready to pour your milk out of a square jug.

Fortune: Big business courts the green queen

Twenty years ago, Corporate America and environmentalists squared off regularly and acrimoniously across the globe. Today, large companies can't stop talking about their green initiatives, and groups like Rainforest Alliance (RA) deserve a slice of the credit.

Fortune: Chiquita cleans up its act

Starting in 1992, Dave McLaughlin used his two Costa Rican farms as test beds to rein in environmental abuses. The changes he eventually made - and their impact on the bottom line - persuaded Chiqu...

Business 2.0: Chiquita cleans up its act

The editors have identified the Best business ideas in the world, which will appear here in a series throughout the next month. Check back daily for updates.

Four questions on ecotourism

The basics of ecotourism are fairly easy to grasp: Businesses that cater to tourists follow special policies to protect the environment, aid the local community and educate travelers.

See the world, protect the earth

References to eco-tours are popping up in magazines, guidebooks and ads for everything from rainforest tours in Bangladesh to birding trips through Oaxaca, Mexico.

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