Long before drug cartels, crack wars and TV shows about addiction, cocaine was promoted as a wonder drug, sold as a cure-all and praised by some of the greatest minds in medical history, including Sigmund Freud and the pioneering surgeon William Halsted.
David Weiss sat down on his therapist's couch on Thursday troubled by moments of emptiness that made him ask himself, "Is this it?" After talking it through with her, however, he realized that such experiences could be peaceful, and even welcome, if he viewed them with a different mind-set.
IMAGINE YOU'RE THE 62-YEAR-OLD RETIRED CEO of a manufacturing company. Would you carry a pink business card with a tiny photo of a pug named Wheezie on it? What if your boss said you had to? What if, moreover, your boss was your 28-year-old daughter? Robert Shipman carries that card. The pug in question is the mascot of a cosmetics company called the Balm that his daughter Marissa, now 33, started in 2003. At first Shipmanâ€”who had sold his clothing manufacturing company that had $130 million in annual sales and retired in 1980, at age 45â€”balked at both the pink and the pug, but then he relented. "We disagree on a lot of things, but I usually give in, because I'm amazed at her talent," he says of his elder child. (Her younger sister, Jordana, now works for the Balm too.) "She's created a product line with a national market. That isn't easy to do. I bow down to that."
Imagine you're the 64-year old retired CEO of a manufacturing company. Would you carry a pink business card with a tiny photo of a pug named Wheezie on it? What if your boss said you had to? What if, moreover, your boss was your 28-year-old daughter?
According to the pros at Character product mascots succeed when they embody a brand's inherent conflict. In the case of Robert's, founded in 1986 by ex-commodities trader Robert Ehrlich, with about $50 million a year in sales, the conflict is snack food that's fun to eat but is also good for you. (Its all-natural ingredients include spinach and kale.) Even the product names' Veggie Booty, Smart Puffs, and Nude Food combine these traits: healthy food that feels indulgent.
I'm 38 years old and have about $300,000 sitting in a money market fund. I need to move a good portion of this money to a bond fund to balance my asset allocation, but I'm worried that when interest rates rise, the bond fund will take a hit. So where can I put this money so it will be relatively safe?