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SI.com: Nick Zaccardi: Comcast/NBC's plan for the London '12 broadcast; more Olympic notesupdated: Thu Jun 09 2011 21:35:00

Comcast/NBC will remain the U.S. Olympic network in 2014, 2016, 2018 and 2020. But for now, it's time to focus on 2012.

Women get more Winter Games entries; IOC to draw up gender rulesupdated: Wed Apr 06 2011 11:45:00

The next Winter Olympics in Russia will feature six new events, meaning that more women will be able to compete at Sochi in 2014.

SI.com: Brant James: Carmichael, Pastrana among action sports stars trying out NASCARupdated: Fri Mar 04 2011 13:22:00

Ken Block was lounging on the balcony of a pleasantly elegant hotel in northern France, enjoying a view of rolling hills and vineyards while resisting the urge to theorize how fast he could rip through them in a rally car. In a day he and Ford would unveil his entry for the World Rally Championship, officially making him the first American to compete full-time in at the highest level of the ultra-popular, ultra-difficult off-road racing circuit.

SI.com: Brian Cazeneuve: Ageless snowboarder Kelly Clark wins gold again at X Gamesupdated: Wed Feb 02 2011 11:39:00

Snowboard queen Kelly Clark isn't resting on her laurels or her board. At the X Games in Aspen, Colo., over the weekend, the 27-year-old, two-time Olympic medalist became the first woman to land a frontside 1080, on her way to a gold medal in the superpipe.

Shaun White: A natural board talentupdated: Wed Jan 19 2011 21:15:00

Most Olympic athletes will use any natural advantage to win gold and Shaun White is no exception -- the only difference is that the champion snowboarder says it's a life-threatening heart condition as a child that has given him the edge.

Shaun White: Snowboarding's bestupdated: Wed Jan 19 2011 21:15:00

This month on Revealed, Snowboarding legend and Olympic gold medallist, Shaun White.

Five exhilarating ski destinationsupdated: Thu Dec 16 2010 11:01:00

Lots of people may be cursing the early arrival of winter this year, but the blast of snow is translating into a blast for skiers and snowboarders.

SI.com: Brian Cazeneuve: Swimmer Fran Crippen remembered; more Olympic notesupdated: Tue Oct 26 2010 11:35:00

After the World Championships in Rome last summer when he won a bronze medal in the 10-kilometer open water swim event, Fran Crippen talked glowingly about how the open-water event essentially revived his career.

SI.com: Brian Cazeneuve: FIS approves new ski events, Bode Miller loses tennis match, other Olympic notesupdated: Tue Jun 08 2010 14:07:00

Bernard Lagat added a notch to his resume on Friday night when he established a new national record for the 5,000 meters at the prestigious Bislett Games in Oslo, Norway. Lagat finished third in 12 minutes, 54.12 seconds, breaking the mark of 12:56.27 set by Dathan Ritzenhein last season. Ethiopia's Imane Merga won the race in 12:53.81, followed by his countryman, Tariku Bekele, in 12:53.97.

Kidcentric ski resort perfect for last winter hurrahupdated: Fri Mar 12 2010 10:16:00

Sorry, Cinderella. Five-year-old Hannah Sitzman has forsaken all things princess to be a Winter Queen, she announces as she makes her way to the huge ice throne in a castle at the top of a ski mountain that took more than 75 tons of snow and two full weeks to build.

10 new iPhone games for everyoneupdated: Thu Mar 11 2010 11:54:00

Reports from this week's Game Developers Conference make one thing clear: Games on mobile phones are not just a niche category anymore.

Ski resort has 'a lot of heart, no attitude'updated: Wed Feb 24 2010 20:07:00

Talk about being 21st-century pioneers.

Tips for bump skiingupdated: Wed Feb 24 2010 20:07:00

Olympic medalist Nelson Carmichael has some tips on how to bump ski.

People.com: Gold & Silver Medalist Hannah Teter Goes Greenupdated: Wed Feb 24 2010 11:46:00

She's a vegetarian, charitable giver and plans to live in a yurt!

CNNMoney: Olympic gold equals big money for athletesupdated: Mon Feb 22 2010 15:12:00

Winning gold could mean even more money for the Winter Olympics' superstar athletes. Of the top earners, experts say Lindsey Vonn, Shaun White and Bode Miller stand to gain the most.

People.com: Celebs Reveal: Their Secret Olympic Dreamsupdated: Mon Feb 22 2010 06:42:00

Matthew Morrison, Robin Thicke, Kelly Ripa and more extol the virtues of curling, snowboarding and - sleeping?

People.com: Olympian Scotty Lago Heads Home After Photo Controversyupdated: Sun Feb 21 2010 18:30:00

The snowboarder voluntarily left the Winter Olympics Friday after risqué images surface

Medalist leaves Olympics after racy pics hit Webupdated: Sun Feb 21 2010 01:02:00

Bronze medalist Scott Lago apologized to U.S. officials and volunteered to leave the Olympic Games after racy pictures of him, his medal and a female fan showed up on the Internet, a spokesman for the U.S. ski and snowboard team confirmed Saturday.

SI.com: Louie Vito: Snowboarder reflects on fifth-place finishupdated: Sat Feb 20 2010 11:57:00

U.S. snowboarder Louie Vito, a first-time Olympian, will be in checking in with SI.com's Cory McCartney throughout the Games to offer an inside view of the sights and sounds in Vancouver.

Olympic photographer: Best seat in the houseupdated: Fri Feb 19 2010 12:47:00

It's more than two hours before snowboard practice begins, two hours before Robert Beck will take his first picture, and he is trudging up the steep icy slope that is one lip of the halfpipe.

People.com: Louie Vito's Olympic Blog: I Can't Control What the Judges Thinkupdated: Fri Feb 19 2010 12:13:00

The snowboarder says he didn't win a medal because his runs may have lacked "amplitude"

People.com: Third Time the Charm for Kelly Clark on the Olympic Halfpipe?updated: Thu Feb 18 2010 15:50:00

"I've had the heights of the success and the ultimate heartbreak," says the snowboarder

Snowboarder's style under fireupdated: Thu Feb 18 2010 15:41:00

CNN's Kyung Lah on why Japanese Olympic snowboarder Kazuhiro Kokubo is creating buzz off the slopes.

Olympic snowboarder's 'street' style offends Japaneseupdated: Thu Feb 18 2010 15:41:00

Olympic snowboarder Kazuhiro Kokubo is the talk of Japan. Not for his athletic ability -- but for his appearance.

SI.com: Sarah Kwak: Lago's bronze a piece of halfpipe magicupdated: Thu Feb 18 2010 07:02:00

WEST VANCOUVER, B.C. -- The night before the biggest day of his life, Scotty Lago tweeted out to his thousands of tweeps that he was going to bed and saying his prayers. Because that's what you do when you're headed down a massive halfpipe on the world's biggest stage, with not only your dreams, but the dreams of two of your best friends, riding on that board with you.

More medals for U.S.updated: Wed Feb 17 2010 16:20:00

Bode Miller and Seth Wescott collect medals for the U.S. CNN's Alex Thomas reports.

People.com: Louie Vito on Rivalry with Shaun Whiteupdated: Wed Feb 17 2010 15:47:00

Plus, the snowboarder credits Dancing with the Stars with taking the pressure off in the halfpipe

Introducing a 'black box' for snowboardersupdated: Wed Feb 17 2010 12:38:00

An airplane's flight data recorder, or black box, saves input from many sensors so that pilots can reconstruct and analyze a trip after the fact, whether to find problems or certify that they completed a record-setting route.

SI.com: Austin Murphy: Olympic disappointments shouldn't define Jacobellis' careerupdated: Wed Feb 17 2010 08:44:00

CYPRESS MOUNTAIN, British Columbia -- How do you know you're having a bad day? When you are standing out of bounds impersonating the distressed man in Edvard Munch's "The Scream" while the three other women in your semifinal disappear down the course. Lindsey Jacobellis may not have been looking for redemption -- she always bristled at suggestions that she needed to apologize for her silver medal from the Turin Olympics. But she was certainly looking for a more uplifting outcome that the one she was dealt Tuesday afternoon. The 24-year-old from Stratton, Vermont had been riding well until she bobbled an early jump, lost control of her board found herself -- suddenly, anticlimactically -- off the course and out of the Olympics.

SI.com: Louie Vito: A snowboarder's journey: Louie Vito diary from Vancouverupdated: Tue Feb 16 2010 21:06:00

U.S. snowboarder Louie Vito, a first-time Olympian, will be in checking in with SI.com's Cory McCartney throughout the Games to offer an inside view of the sights and sounds in Vancouver.

People.com: Olympics: Two Lindseys Split on Doing Sexy Magazine Shootsupdated: Tue Feb 16 2010 13:19:00

Vonn and three other U.S. athletes pose for SI, while Jacobellis stays covered up

SI.com: Austin Murphy: Jacobellis gets shot at redemptionupdated: Tue Feb 16 2010 12:30:00

CYPRESS MOUNTAIN, British Columbia -- Furlongs ahead of the woman behind her, Lindsey Jacobellis took flight in the flat light of late afternoon, the finish line in sight. Moments later, she found herself lying the snow, wondering what had gone wrong.

People.com: Louie Vito's Olympic Blog: Dancing Helped Me with Pressureupdated: Tue Feb 16 2010 11:13:00

Now moved out of the Olympic village, the snowboarder explains the link between the ballroom and the halfpipe

SI.com: Austin Murphy: Wescott's golden rally all the sweeterupdated: Tue Feb 16 2010 02:08:00

CYPRESS MOUNTAIN, British Columbia -- He wasn't Secretariat at the 1973 Belmont Stakes, but Mike Robertson was way, way out in front. Through the sixth of seven turns on this distressed, slush-plagued serpentine men's snowboard cross, the Canadian rider was probably 20 yards ahead of aging American Seth Wescott, who'd won gold in this event four years ago, and would have probably been very pleased just to get back on the podium in this, his 34th year on the planet.

Olympic luger dies in practiceupdated: Mon Feb 15 2010 20:23:00

A Georgian luger was killed during Olympic practice. CNN's Mark McKay reports.

Danger, winter sports evolve neck-and-neck, experts sayupdated: Mon Feb 15 2010 20:23:00

Changes to the Winter Olympics have raised questions about safety, but experts say the games' transformations mark a natural evolution rather than an attempt to make competitions more dangerous and exciting.

4,000 miss out on snowboard cross because of rainupdated: Mon Feb 15 2010 18:45:00

When the men's snowboard cross final took place Monday afternoon, there were 4,000 fewer fans than officials had planned.

People.com: Louie Vito's Olympic Blog: Dealing with Tragedyupdated: Mon Feb 15 2010 11:49:00

The snowboarder and Dancing With the Stars competitor writes that a luger's death is a wakeup call

SI.com: Brian Cazenueve: Olympians give their all in sport and philanthropyupdated: Sun Feb 14 2010 23:50:00

It's fitting that Valentine's Day, a day when people lead with their hearts, fell during the Vancouver Games. Olympians bring the same dedication to training and competing as they do to supporting their communities and the causes that inspire them. Here are some examples.

People.com: Five Things to Know About Winter Olympicsupdated: Sun Feb 14 2010 10:26:00

From the weather (too warm!) to the romance (skaters in love!), here's a PEOPLE guide to the Games

SI.com: Richard Deitsch: Guide to the Vancouver Olympicsupdated: Sat Feb 13 2010 18:15:00

VANCOUVER, British Columbia -- So much for the archetype of the quiet and reserved Canadian. On the eve of the Vancouver Games, which will see 5,500 athletes from 82 countries compete for 258 medals, this city is overflowing with boosterism, positivism and optimism. Its rainy streets are filled with flapping Maple Leafs as well as a flapping Canadian media crowing about Team Canada's chances for medal success.

SI.com: Selena Roberts: IOC must substitute thrills for safetyupdated: Sat Feb 13 2010 05:59:00

VANCOUVER, British Columbia -- The International Olympic Committee's need to push the envelope is sewn into its motto Citius, Altius, Fortius - or swifter, higher, stronger - as if to be swift enough, fast enough or strong enough were a weakness or, at the least, a lame marketing idea. So over the past decade, in an effort to remain edgy, relevant and riveting, the IOC has ratcheted up the drama by going to the extreme, enlisting the hotdog hounds of freestyle skiing and seducing daredevil snowboarders to the Games.

SI.com: The Bonus: Inside the mayhem of the newest Olympic sport -- ski crossupdated: Thu Feb 11 2010 15:45:00

The starts are crucial in the regulated mayhem of ski cross, the newest Olympic sport. Sometimes the whole race is right there at the outset. A few seconds, the top of the world. You can feel the tension even during a practice run like the one early last December when Casey Puckett and Daron Rahlves were settling into the stalls of a steel gate at the top of a training course at the Telluride Ski Resort. The Olympic qualifying races were just three weeks away and the Vancouver games themselves were looming in less than two months. The snow that had been falling over southwest Colorado for most of the day was erasing the blue dye lines meant to help the racers gauge the contours of the course, which featured a tricky array of banked turns, rollers, jumps and the deep U-shaped trenches right below the gate known as wu-tangs.

The roots of the events of the Winter Gamesupdated: Fri Feb 05 2010 10:50:00

Ever wonder what inspired the contests you watch at the Winter Olympics? Some sports got their starts on icy ponds, others were the byproducts of military activity.

SI.com: Brian Cazeneuve: X Games show promise for U.S. snowboardersupdated: Tue Feb 02 2010 13:18:00

Even as Shaun White confirmed his position as red-topped king of the pipe with a superpipe run that included a mind-bending Double McTwist 1260, last week's X Games in Aspen, Colo., may have set the pre-Olympic landscape for some of the country's top snowboarders.

Intriguing people for January 4, 2010updated: Mon Jan 04 2010 11:18:00

Kevin Pearce One of the country's top snowboarders, who was considered a favorite to make the U.S. Olympic team, was in critical but stable condition Sunday after an accident while training last week at Park City, Utah.

SI.com: Brian Cazeneuve: Burke sets World Cup biathlon pace, more Olympics notesupdated: Tue Dec 22 2009 17:29:00

Even though he has never won a World Cup race, biathlete Tim Burke achieved a major breakthrough when he took the lead in the points standings and earned the right to wear the yellow jersey when the season resumes. The honor is similar to the one bestowed on the leader of the Tour de France as the cyclists progress through the stages of the race. No man from the U.S. Biathlon Team has ever worn the leader's jersey, but Burke's sixth-place finish in a 12.5-kilometer pursuit race in Pokljuka, Slovenia, on Sunday left it on shoulders. "I think every biathlete has thought about [wearing the yellow]," Burke, 27, said after the race. "It really hasn't hit me yet."

FSB: Extreme skiing through the recessionupdated: Fri May 22 2009 11:45:00

I am standing near the peak of a craggy, white-capped mountain in Alaska. With me are three world-class adventure-sports athletes.

Skiers can cut risks by wearing helmets, experts sayupdated: Thu Mar 19 2009 13:47:00

Skiers and snowboarders can cut the risk of brain injury dramatically by wearing helmets on the slopes, some experts say.

Gold-medal winners reveal snowboard favesupdated: Thu Feb 05 2009 15:09:00

The title on Chris Doyle's business card reads "mad scientist," but he's not crazy, he's just crazy about snowboarding.

Fortune: The world's coolest ear budsupdated: Tue Dec 30 2008 12:50:00

The half pipe tucked in a corner of the office is the first clue that Skullcandy is not your average company.

Hit the slopes without busting the budgetupdated: Mon Nov 10 2008 15:31:00

Forget the beach. Bridget Kerr, 10, would rather play in the snow.

Time.com: CDC: High Risk With Snowboardingupdated: Wed Jun 11 2008 10:00:00

More people are hurt snowboarding than any other outdoor activity, accounting for a quarter of emergency room visits, according to the first national study to estimate recreational injuries

Time.com: CDC: Snowboarding Tops Outdoor Injury Listupdated: Tue Jun 10 2008 19:00:00

More people are hurt snowboarding than any other outdoor activity, accounting for a quarter of emergency room visits, according to the first national study to estimate recreational injuries

Time.com: Weighing Wii Fit: Serious Funupdated: Wed May 14 2008 19:00:00

Most video games make you think fast and twitch even faster. Wii Fit encourages you to slow down -- and stick to your diet

FSB: Puree a rake for fun and profitupdated: Tue Apr 15 2008 12:39:00

George Wright figured a construction project was underway when he noticed wood shavings inside a room his company used for customer demonstrations.

SI.com: Arash Markazi: Notes from the Sundance Film Festivalupdated: Fri Jan 25 2008 17:21:00

PARK CITY, Utah -- Jamal Anderson knows a thing or two about upsets in the NFL Playoffs. Nearly a decade ago, he led the Falcons over the heavily favored Minnesota Vikings in the NFC Championship game and couldn't help but think back to that game as he watched the Giants upset the Packers on Sunday during a party at Park City's Town Lift center.

Snow brings out I-Reportersupdated: Tue Dec 04 2007 14:05:00

A huge snowstorm brought out the winter coats and CNN I-Reporters. CNN's Veronica de la Cruz reports.

SI.com: Ten boys who will make a difference in 2007-08updated: Tue Jul 17 2007 05:44:00

Summer jobs and the beach are on students' minds now, but two-a-day football practices and school supplies shopping will become the focus soon enough. Here's a list of boys' athletes to watch in the next year:

Fortune: The fall and rise of Ilan Reichupdated: Fri Jun 08 2007 09:33:00

As his plane smacked down belly-first into Bowline Pond and began to sink, Ilan Reich was oddly calm. Then 50, he didn't see flashes of glowing light or fast-forward through the highs and lows of h...

Fortune: Chairman of the Boardupdated: Mon Apr 02 2007 00:01:00

IN 1977, AT AGE 23, Jake Burton left a job at an investment firm run by Victor Niederhoffer for a wood shop near Stratton, Vt. His goal: transform the Snurfer, a precursor to the modern snowboard, ...

SI.com: Lakers fine Radmanovicupdated: Thu Mar 01 2007 16:44:00

EL SEGUNDO, Calif. (Ticker) -- A snowboarding accident led to more than a separated shoulder for Vladimir Radmanovic. It hurt in the wallet as well.

SI.com: Lesson learnedupdated: Mon Feb 12 2007 15:06:00

PARK CITY, Utah -- Chris Klug raced down these mountains nearly five years earlier to win a medal during the 2002 Winter Olympics. On this day, however, he will have to settle for backpedaling and running down the same slopes while holding my hands. At least until I figure out what I'm doing with the snowboard that's attached to my feet.

SI.com: Live from Sundanceupdated: Tue Jan 23 2007 14:35:00

SI.com's Arash Markazi traveled to Park City, Utah to chronicle the slate of never-ending parties and events surrounding the Sundance Film Festival. Here's his diary of the scene.

Fortune: How Hewlett-Packard Got Its Groove Back updated: Mon Nov 27 2006 00:01:00

After a recent Apple campaign portrayed PC users as dweebs, Hewlett-Packard fought back with a series of ads in which Jay-Z, Pharrell Williams, and snowboarder Shaun White lent the company’s PCs so...

Jacobellis blunder costs her goldupdated: Fri Feb 17 2006 09:42:00

American Lindsey Jacobellis quite literally snatched defeat from the jaws of victory in the unpredictable and wild sport of snowboardcross.

CNNMoney: Advertisers going to X-tremesupdated: Mon Feb 13 2006 12:39:00

Michelle Kwan is gone. Bode Miller failed to win even a bronze in his first event. What's a U.S. advertiser at the Winter Olympics to do?

Snowboardingupdated: Tue Jan 31 2006 07:07:00

Snowboarding was born only 40 years ago, combining elements of surfing and skateboarding in an attempt to create a new and exciting winter sports activity.

FSB: New Winter Gear ...updated: Thu Jan 19 2006 14:55:00

Vermont Originals ski hat $33 When Tad and Jane Washburn left the advertising business to buy Vermont Originals in 2004, they also bought into a 33-year-old tradition. The Morrisville, Vt., company...

EW review: 'Kid' doesn't make itupdated: Fri Dec 02 2005 08:30:00

Eric Gores, who costars in "The Kid & I," was born with cerebral palsy and appears to be a cheerful, well-adjusted young man. Ergo he is celebrated -- ceaselessly -- as an inspiration to the unafflicted.

Review: Rock the mountain in 'SSX' downhillupdated: Fri Nov 04 2005 10:40:00

Consider it the most fun you can have on a mountain without fear of breaking a leg: "SSX on Tour" is the latest in the popular extreme sports series that lets virtual snowboarders and skiers race down the slopes and perform over-the-top midair stunts.

Fortune: Adidas Expands Its Footprintupdated: Mon May 30 2005 00:01:00

Between selling Salomon, the ski-equipment maker, launching a line of women's gear designed by Stella McCartney, and blanketing China with Adidas shops, it's been a busy year for globetrotting Adid...

Faking the slopesupdated: Fri Mar 18 2005 11:47:00

(CNN) -- The warmth of the spring sun on the winter's last snow usually signals the end of the ski season. But for some skiers in Europe and parts of Asia, it means it's time to hit the indoor runs at the local snow dome.

FSB: Surf and Turfupdated: Tue Feb 01 2005 00:01:00

I'm about to launch myself down the face of a 60-foot sand dune, my stockinged feet strapped to a 41-inch-long wooden board. All I can think about is friction and the heat it causes, and then I won...

FSB: Best New Winter Gearupdated: Fri Oct 01 2004 00:01:00

Northern Lites Snowshoe, $199

Kashmir ski paradise beckonsupdated: Mon Feb 23 2004 00:15:00

For centuries, Kashmir's legendary beauty has been attracting tourists from around the world, with many heading to Gulmarg, the heartland of winter sports in India.

Snowboarder out of hospital after Letterman stuntupdated: Thu Feb 05 2004 20:26:00

The snowboarder who was injured while performing a stunt for the "Late Show with David Letterman" was released from the hospital Friday -- which Letterman called a "happy ending" to an otherwise harrowing ordeal.

Snowboarder hurt in Letterman stuntupdated: Wed Feb 04 2004 20:29:00

A professional snowboarder was injured Thursday after falling 25 feet while performing a stunt outside the Ed Sullivan Theater in Manhattan where the "Late Show with David Letterman" is taped.

Whistler festival celebrates spring skiingupdated: Fri Jan 23 2004 10:51:00

Known for its epic spring skiing, big snows, milder temperatures and lots of open terrain, Whistler Blackcomb throws a 10-day party making April a don't-miss at the British Columbia ski resort.

Snowboarding: The latest thing going downupdated: Wed Jan 21 2004 09:11:00

The coolest things these days on America's ski slopes probably aren't the skiers, or even the snow-covered trails.

Money Magazine: Give yourself a (ski) liftupdated: Mon Dec 01 2003 00:01:00

The worst part of snowboarding--other than the falls--is hobbling down a ski-lift line with one leg tethered at a right angle to a five-foot board. "It hurt my knee so bad, I didn't want to snowboa...

FSB: Be King (or Queen) of Your Own Hillupdated: Sun Dec 01 2002 00:01:00

--Nordic Mountain MOUNT MORRIS, WIS. OWNER Bill Creamer FOUNDED 1975 Price Tag $890,000

FSB: Crossing Over The Crowleys own two businesses--a ski area and a soda bottler--with nothing in common. Or so you updated: Sun Dec 01 2002 00:01:00

Chris Crowley, arms folded over his crisp yellow tie, is staring at a very loud, very wet machine. The contraption--a $600,000 Crown Simplimatic soda canner he bought for $225,000--is working flawl...

Money Magazine: Alta, Utahupdated: Fri Oct 25 2002 00:07:00

Nestled in the upper reaches of Little Cottonwood Canyon, 30 miles southeast of downtown Salt Lake City, Alta ski resort is sacred ground among those who worship the fluffy stuff. The snow is not only plentiful -- 500 inches of it a year -- it's so soft and light that carving turns takes little effort and falling is almost a pleasure.

FSB: My Half-Pipe Dream Come Trueupdated: Tue Oct 01 2002 00:01:00

Jake Burton Carpenter has one of the best jobs in America. Last year he spent 113 days riding his snowboard and still had time to run his company. Luckily for Carpenter, his passion is his business...

FSB: Jake Burton Carpenter FOUNDER, CEO--BURTON SNOWBOARDSupdated: Fri Mar 01 2002 00:01:00

Age: 47

Fortune: Bicycle Icicleupdated: Mon Jan 07 2002 00:01:00

Extreme sports are all about merging activities, the more simultaneously the better. Enter Matt Hanson, a 33-year-old skier, snowboarder, and mountain biker in Playa del Rey, Calif., who's doing hi...

FSB: Extreme Entrepreneurs They spawned sports where they didn't exist. Now these guys are taking control of them, starting their ownupdated: Thu Feb 01 2001 00:01:00

For them, office hours are based on weather conditions. Seed-round funding comes from the money they've earned promoting other companies. More often than not, they conduct business not from behind ...

Fortune: Marketing From the Ground Up You don't have to be a big company to figure out how to reach the kids market. So updated: Mon Dec 18 2000 00:01:00

Robert Earl Wells IV likes to call himself the Martha Stewart of youth culture. God knows why. Perhaps it's because the 31-year-old marketing expert has hosted cooking segments with skateboarders a...

FSB: How We Began From burgers to beer to Berthas, nine innovators tell their tales of grit, luck, and inspiration.updated: Mon May 01 2000 00:01:00

Sometimes a great notion is only that--an idea. But truly great ideas are more. Just ask anyone who has implemented one successfully. We did, and we discovered that making a real business out of an...

Fortune: SKIING BY MAIL CATALOGUES NOW OFFER THE LATEST EQUIPMENT, FROM SIDE-CUT SKIS TO RACING HELMETS, AT BIG DISCOUNTS.updated: Mon Feb 03 1997 00:01:00

Each year a slew of new high-tech ski equipment hits the market--and the cheapest route to ownership is now through the mail. This season, for instance, super side-cut skis have revolutionized the ...

Money Magazine: SNOWBOARDING: IT'S COOL! IT'S HOT! IT'S EVEN PRETTY SAFE!updated: Mon Jan 01 1996 00:01:00

IF YOU THINK OF SNOWBOARDING AS just for the baggy-pants-and-backwardbaseball-cap set, you haven't been on the slopes lately. In a survey of snowboarders taken last winter, some 20% were over age 2...

Fortune: BETTER THAN SKIINGupdated: Mon Feb 11 1991 00:01:00

Unlike its cousin the skateboard, the snowboard is turning respectable. Shredding, as enthusiasts call their sport, resembles surfing on snow and until recently was banned by many ski resorts, main...

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