America's image of New Yorkers combines swagger, style and an unwillingness to get pushed around. Humphrey Bogart once warned a Nazi commander in "Casablanca" that "there are certain sections of New York, Major, that I wouldn't advise you to try to invade." Seventy years ago, movie audiences would have laughed in appreciation of the city's toughness.
Shares of the world's biggest beverage company -- and most powerful brand --didn't go flat as the rest of the market did when this economic recovery fizzled.
I just bought a home carbonator. Is there any danger to drinking carbonated water instead of still water? Some Web articles state that carbonated water does not flush toxins like still water -- that it causes kidney stones because it is harder to digest and that it leaches calcium from the bones.
The soda world is bubbling with the news that Diet Coke has surpassed Pepsi as the No. 2 carbonated soft drink in the U.S. (regular Coke still reigns). But what's been lost in much of the hoopla is that the industry overall is, well, flat.
Score one for the Coca-Cola Company.
First thing every morning, Ellen Talles starts her day by draining a supersize Styrofoam cup filled with Diet Coke and crushed ice. The 61-year-old from Boca Raton, Fla., drinks another Diet Coke in the car on the way to work and keeps a glass nearby "at all times" at her job as a salesclerk. By the end of the day she has put away about 2 liters.
On a Monday night earlier this month, the projection screen hanging on the wall of a bowling alley in Brooklyn's bar-heavy Williamsburg neighborhood was displaying neither strikes nor scores, but columns of the Twitter client TweetDeck.
Pepsi can have a strange effect on people. The company, that is, not the beverage. No sooner had PepsiCo president Indra Nooyi gotten word 18 months ago that she was to become the next CEO than she hopped on a plane to Cape Cod, where Mike White, her main challenger for the job, was vacationing. The two had worked together for years. Both had been CFOs and rising stars. Both loved music. When they'd been kicked out of a board meeting the previous month while their fates were being discussed, they went to the Jersey Boys musical on Broadway and sang along to all the Frankie Valli songs.
U.S. carbonated soft drinks sales are expected to fall 1 percent this year, and one industry expert says it's partly because Coke and Pepsi have put their legendary cola wars on ice.
Coca-Cola's announcement that its president and COO Muhtar Kent will succeed Neville Isdell as CEO on July 1 isn't exactly news. It is more like a rite of passage, a huge collective sigh of relief. It is the surest sign yet that Isdell's turnaround is complete and Coke is back on track. It is the first seamless, graceful, really hopeful transition the company has been able to pull off in four CEO handoffs - dating back to a decade ago when Roberto C. Goizueta died in October, 1997. More than anything else, though, this transition is also a painful reminder of just how long it takes to fix a screwed- up company.
People who drink one or more soft drinks a day have a more than 50 percent higher risk of developing the heart disease precursor metabolic syndrome than people who drink less than one soda a day, a new study has found. And it didn't matter if it was a regular soda or a diet soda.
Coca-Cola Co. posted a jump in its third-quarter profit and sales Wednesday, helped by strength in its overseas markets, although the company continues to suffer sluggish cola sales in its key North America market.
If you're searching for a villain in America's obesity epidemic, most nutritionists tell you to put one picture on the wanted poster: a cold, bubbly glass of soda pop.
In dollar value, the sponsorship deals for NASCAR driver Dale Earnhardt Jr. announced this week might seem like nothing special for the world of sports.
updated: Mon Sep 17 2007 06:01:00
Game gets kids off the couch
School vending machines are stocked with fewer high-calorie soft drinks today because some states have banned the sale of sodas on campus and the beverage industry is phasing in healthier drinks, according to an industry report.
People who drank more than one diet soda each day developed the same risks for heart disease as those who downed sugary regular soda
People who drank more than one diet soda each day developed the same risks for heart disease as those who downed sugary regular soda
While Coca-Cola is enjoying a strong resurgence in demand for its brands overseas, the world's largest beverage maker is still struggling with soft drinks sales back at home.
For the first time in a long time, Coca-Cola is proving to consumers - and investors - that it's worthy of its status as leader of the nation's $105 billion soft drink industry.
Coca-Cola CEO Neville Isdell delivered a less than bubbly outlook for soda sales in the United States Tuesday, saying that he expects the weak sales trends to continue in 2007.
Coke and Pepsi both saw their share of the soda market fall in 2006 for the second straight year, led by weak sales of Coke Classic and regular Pepsi, an industry report said Thursday.
Lunchtime in Tehran's tony northern suburbs, and around the crowded tables at Nayeb restaurant, elegant Iranian women in Jackie O sunglasses and designer jeans pick at grilled Alborz trout and sala...
Lunchtime in Tehran's tony northern suburbs, and around the crowded tables at Nayeb restaurant, elegant Iranian women in Jackie O sunglasses and designer jeans pick at grilled Alborz trout and sala...
Coca-Cola plans to launch a new version of Diet Coke in 2007 that is fortified with vitamins and minerals, according to a report published Friday.
I always wanted to be a historian. Little did I know that combining that interest with my passion for soda would make our family business a success.
Nobody wants to be a laggard, of course, and there is much to be said for being the market leader. Nike, Wal-Mart and Exxon certainly don't wish they were anything else.
Pepsi is expected to launch a new brand of fruit-flavored diet colas this summer called "Jazz," a move that one industry expert says is intended to add "some excitement" to the company's cola offerings.
Legendary investor Warren Buffett professes to drink five Cherry Cokes a day and his company, Berkshire Hathaway, owns a whopping 8 percent of the Coca-Cola Company.
Pepsi beat Coke in December for the first time in their 108-year rivalry, surpassing its nemesis in market capitalization. The great irony of Pepsi's rise is this: It has never sold more soda than Coke, even today.
One evening this past November, Pepsi CEO Steve Reinemund laid out a smorgasbord of snacks for his board of directors to munch on. This was not gentlemanly hospitality; it was pure business. These snacks represented Pepsi's future: a line of products aimed at cashing in on consumers' continuing obsession with healthy food. If all goes well, the line will bring in billions for the company. According to one board member, the treats were "delightful." But more than just the future of Pepsi, this spread in many ways represents everything the company has done right for nearly a decade: finding new ways into people's stomachs--and wallets--and pulling off one of the great turnarounds in American business.
For years the sweetener bins at McDonald's were dominated by the same three colors: pink, white, and blue. That is, until this summer, when the fast-food chain's countertops began to take on a dist...
Coca-Cola Co. on Thursday posted second-quarter profits that beat Wall Street estimates, spurred by strong volume growth in its international markets and a modest improvement in North America.
When Coca-Cola reports its second-quarter earnings Thursday, Wall Street will be watching for early signs of whether the company's big gamble on diet colas over its sugary flagship Coke brand is a winner.
After failing to find a niche in the soft drink market, Pepsico announced Thursday that they plan to dump the cola drink Pepsi Edge from its product line, according to a news report.
Coca-Cola Co. said Tuesday its net income fell in the first quarter, as the world's largest soft drink maker, is in the midst of restructuring its worldwide operations and revamping its marketing strategy, continued to struggle with weak North America sales.
The beverage aisle is about to get more crowded as Pepsi and Coca-Cola debut new diet colas.
Sugar isn't always sweet as both Coca-Cola and PepsiCo found out after seeing overall declines in their share of the U.S. carbonated soft drinks market last year, led by weak sales of Coke Classic and regular Pepsi.
Some say they're tweedledum and tweedledee (or Tweedledum and Tweedledumber, as it was put by a particularly acid writer on I forget which fringe of the political spectrum). Despite the divisivenes...
Pepsi has a drink for every occasion, whether it's trick-or-treating, sitting 'round the yule log or running for the border, offering two new holiday-themed soft drinks and a new Mountain Dew drink available only at Taco Bell.
Coca-Cola Co., the world's largest beverage company, posted a second-quarter profit Thursday that beat Wall Street estimates. But it fell short of sales expectations, citing weakness in its international markets.
It may be top dog in the cola wars, but Coca-Cola has been playing catch up on Wall Street for some time.
McDonald's Corp., the No .1 fast-food chain that's been on a mission to its revamp its image, said it will offer Coca-Cola's new low-carb "C2" cola in a limited number of its restaurants.
Coca-Cola's ad for the new C2 cola may be set to the Rolling Stones' classic "You Can't Always Get What You Want." But Coke's North American president doesn't seem to be buying that message when it comes to expectations for the low-carb, mid-calorie cola.
Coca-Cola Co. Monday unveiled C2, a soft drink with less than half the calories and carbohydrates of the original Coke, and an ad campaign pitched at followers of trendy Atkins-style diets.
Don't expect Cola-Cola shareholders to "relax with a Coke" when they gather for their annual meeting Wednesday.
Coca-Cola Co. said Monday it will launch a soft-drink with half the carbohydrates of traditional colas this summer as the world's largest soft-drink firm looks to capitalize on the low-carb diet craze.
At the Cooper clinic, a health-and-fitness boot camp in Dallas, Ken Cooper and Steve Reinemund are collaborating to change American diets. On a basic point, though, the two men are at odds. Dr. Co...
Coca-Cola Co. made two moves this week to boost sagging soda sales in the United States.
Over the summer in Japan, Coca-Cola launched a low-calorie beverage containing six minerals, named Tarumi. Translation? "To sag." It's intention, of course, is to prevent soda drinkers from doing j...
America is full of foods that are deeply woven into the fabric of their local regions while remaining virtually unknown in other parts of the country. But what if you don't have the time to travel ...
And how is the food at the Calhoun School in Manhattan this year, now that Chef Bobo is in charge?
Chris Crowley, arms folded over his crisp yellow tie, is staring at a very loud, very wet machine. The contraption--a $600,000 Crown Simplimatic soda canner he bought for $225,000--is working flawl...
Forget the cola wars. The most brutal battle in the beverage industry is the one for dominance of bottled water. With the niche growing at a 30% annual clip, bottled water will likely catapult ahea...
Given the way Steve Heyer has muscled into Coca-Cola, you have to wonder if the new guy will roll over everyone in his path. Formerly one of Ted Turner's favorite lieutenants at Turner Broadcasting...
History lesson: Preservationists who delight in the past are often portrayed as woefully ignorant of today's free-enterprise realities. But historic preservation, it turns out, is an awesome econom...
Leave it to Sergio Zyman, the enfant terrible of marketing, to jostle us with a title like The End of Marketing As We Know It (HarperBusiness, $26). The name of his new book is like the author--arr...
It is nighttime in Shanghai, and by rights Doug Ivester should be in bed. He arrived here from Atlanta late last night, having spent a good part of his 51st birthday in an airplane. He was up early...
Midnight at Carre, Brussels' hottest nightclub. Madonna's "Like a Virgin" blasts from the sound system. The screens at the back of the stage, emblazoned with a giant label for Virgin Vodka, fly apa...
Inside the chairman's office on the 25th floor of Coca-Cola's stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One desc...
ROGER ENRICO has done about everything you're not supposed to do to reach the top. The son of a small-town factory foreman, he never earned an MBA. He's drifted around PepsiCo, running a huge busin...
THERE ARE ALL SORTS of ways to grade a chief executive. Look at his return on equity. Calculate his return on investment. Take quarterly note of his earnings growth. Rank him against his peers. Ran...
If ever there were a failure destined to kill a career, New Coke was it. Sergio Zyman was the marketing man behind the most disastrous product launch since the Edsel. Wounded, he left Coca-Cola a y...
Now that a wholesale embrace of reengineering, teamwork, and empowerment threatens to reduce American companies to a state of competitive parity, who will break out of the pack in the coming years?...
CONVENTIONAL wisdom holds that real industrial companies, the bedrock of American commerce, manufacture their own products. But the C.W. is wrong again: Many top so-called industrials manufacture a...
Pepsi isn't the only company stirring up international cola wars. A new combatant is Cott. The Toronto-based company makes remarkably good-tasting private-label colas and other soft drinks, package...
IF YOU WANT to get Stacey Clark's adrenaline flowing as fast and furiously as the Pepsi that apparently pumps through his veins, mention the cola wars in the United States. Thirty years ago, Coca-C...
IN A WORLD divided by trade wars and tribalism, teenagers, of all people, are the new unifying force. From the steamy playgrounds of Los Angeles to the stately boulevards of Singapore, kids show am...
ISN'T IT WEIRD that an event connected with a brand name, Marlboro Friday, would cause such generic panic down on Wall Street and up on Madison Avenue? Since that April day when Philip Morris drew ...
IT'S BEEN more than 12 years now since the Coca-Cola Co.'s patriarch -- a nonagenarian, cigar-smoking, Old South tycoon known simply as The Boss -- emerged from the live-oak shadows of his Georgia ...
YOU MIGHT figure that a company doubling profits every five years doesn't need much fixing, yet PepsiCo is overhauling businesses and revamping products almost as if it were desperate. Explains CEO...
IF YOU KNOW the Coca-Cola Co. or have ridden the stock's 1,000% rise this past decade, you know the power behind the pop: It's those wonderfully profitable international operations. But you may not...
OUR GOAL is simply to be the best consumer products company in the world,'' says PepsiCo Chief Executive Wayne Calloway. Is he joking? Doesn't everybody know from the Coke vs. Pepsi battles that Ca...
WHEN THE MAKER of the world's most popular product changes the way it does business, you at least have to take notice. And when it does this in the market it expects to be its most profitable in th...
PALL CORP. There's money in separating the wheat from the chaff. David Pall, 76, a chemist who helped design a filter for the Manhattan Project atomic program in 1941 -- it winnowed uranium 235 fro...
ELDER CARE COUNSELING Halfway across the country your widowed mother is recovering from a recent stroke. The worst is over, and the hospital is letting her go home. But she needs special therapy an...
AMERICA'S GROWING environmental concern has been matched, and in many ways exceeded, by the stunning rise of the so-called Green movement in Western Europe. Once thought of as little more than busi...
GRAB ANY Wall Street analyst by the lapels and he'll tell you PepsiCo is a brilliant marketing company. Well, sure, but then ask CEO Wayne Calloway how it got that way and he'll talk not about thos...
ASK A CHIEF EXECUTIVE about the stock market and you're likely to walk away with your ears ringing. ''I defy anyone to run a company with the immediacy demanded today,'' Champion International's An...
THEY ARE the uncrowned kings of un-cola, the segment of the soft drink market that includes 7 Up, Sprite, ginger ale, root beer, and other beverages commonly known as mixers. But Thomas Hicks and R...
Martha H. Sewell, 38 EASTMAN KODAK Kodak's new film star is overseeing the company's first new factory in more than a decade. The $200-million plant, located in Rochester, New York, will make color...
THREE OR FOUR times a day Roberto C. Goizueta, the aristocratic Cuban-born chief executive of Coca-Cola, walks out of his oak-floored office in Atlanta and down the hall to a Quotron machine, where...
When it comes to soft drinks, it's an all-out cola war, and no one really matters but Coca-Cola and Pepsi. Although success in the soft drink market can be measured several ways, the measure that c...
To the list of American businessmen writing books about themselves, or at least causing such books to be written, we can now add Roger Enrico, president and C.E.O. of PepsiCo Worldwide Beverages (a...
Superstar Michael Jackson has reason to gloat, having hammered out a recordbreaking $10-million-plus contract to perform in PepsiCo ads for the next three years. But as some Wall Streeters see it, ...
MANY mass-marketers dream of selling to China's one billion people. Some think of the market less elegantly as two billion armpits. To PepsiCo, though, the market is mouths, and the People's Republ...
In the soft-drink industry, where a successful new product can be like hitting the New York lottery, companies are placing their bets on an unlikely combination: carbonated beverages with real frui...
THE NEXT TIME the creative types at your advertising agency suggest hiring a celebrity for your campaign, think hard before saying yes. Many admen agree that celebrities are being enlisted to pitch...
MARKETERS battling to keep competitors from grabbing off customers complain that there just doesn't seem to be as much brand loyalty around as there used to be. Yet when Coca-Cola Co. dared to tamp...
In what will go down as one of the classic marketing retreats in the annals of business, Coca-Cola admitted it goofed by taking old Coke off the market in May when it introduced new Coke, a sweeter...
IN THE U.S. SOFT DRINK industry, where 1% of the market is worth $300 million in retail sales, Coca-Cola and PepsiCo don't wage mere market share battles. They fight holy wars. These days the fight...
IT'S ONE of the boldest gambles in marketing history, but Coca-Cola Chairman Roberto Goizueta, 53, says he has no qualms about changing the world's favorite soft drink after 99 years: ''I was much ...
PROCTER & GAMBLE is likely to report its first annual earnings decline in 33 years in the fiscal year ending in June. Profits fell 18% in the first fiscal quarter, and security analysts expect P&G ...
IN THAT CLUTTERED AREA at the end of your supermarket's soft-drink aisle, Coca-Cola and Pepsi-Cola bottlers are fighting a ferocious war. Stacked high with eight-packs and two-liter bottles and ad...
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